What 7,000 holiday shoppers want and how to deliver it

From shifting loyalty to year-round gifting, learn what’s driving global purchase behavior in 2025—and how top brands are building smarter, more profitable campaigns in response.

Person holding a phone displaying a Black Friday discount. Text reads: "2025 BFCM Forecast." Klaviyo logo included.

Get the BFCM forecast you can’t miss

Packed with trends and actionable tactics, this report helps brands capture more revenue through smarter segmentation, loyalty, and omnichannel orchestration.

What you’ll learn:

BFCM isn’t a weekend anymore. It’s a year-round strategy.

Meet the AI-enabled holiday shopper, and learn how to reach them

Retail loyalty in 2025 comes down to one thing: value.

Text, email, WhatsApp: where holiday revenue really happens in 2025

Collage of people using devices showing shopping apps, graphs, and social media analytics. Includes a bar graph and a positive/negative sentiment chart.
Collage of people using devices showing shopping apps, graphs, and social media analytics. Includes a bar graph and a positive/negative sentiment chart.
BFCM Insights backed by Klaviyo data
What to watch for this BFCM
Klaviyo’s guide to peak season insights, discount strategies, and channel performance.
Learn more

Frequently asked BFCM questions

Automation helps brands keep up with the year-round nature of holiday shopping. With tools like AI-assisted send times, predictive segmentation, and personalized content, automation reduces manual effort, improves campaign efficiency, and helps retailers reach the right shoppers at the right moment.