Power your Google Ads strategy with Klaviyo’s first-party data
Online advertising is expensive, now more than ever. Target more highly-qualified buyers with our new integration with Google Ads.
Push lists and segments from Klaviyo to Google Ads
No CSVs required
Automatically sync lists and segments to Google Ads in real-time.
More efficient targeting
Power your Google Ads strategy with Klaviyo’s first-party data.
Up-to-date audiences
Find your next best customers and retarget existing ones.
Improve your return on advertising spend
Reach the right customers with smarter retargeting by sharing data like predictive analytics, purchase activity, on-site behavior, and channel engagement directly to Google Ads.
Retarget unengaged audiences
Use Klaviyo segments to group customers who’ve supported your brand before, but haven’t visited in a while. Then, use retargeting to bring them back.
Reach new customers
Find and convert new customers by modeling after your best customers.
Exclude engaged audiences
Avoid burning ad spend on customers who are already engaged.
Keep Google audiences up to date—no spreadsheets required
Avoid manually downloading and uploading customer data that quickly gets out of date. Real-time syncing ensures your Google Audiences are always up-to-date and accurate.
Quick setup
Add the integration and connect Klaviyo and Google audiences in minutes.
Easy to use
Get a clear picture of what’s working in a streamlined dashboard. See every active connection, and easily create and delete syncs.
Always connected
Be confident you’re working with the latest data with real-time syncs.
Deliver more personalized ads across channels
Inspire and motivate more customers with accurate ad targeting.
Recover more abandoned carts
Grow customer loyalty by targeting shoppers with the offers they’re looking for, at just the right moments in their journey.
Strategically cross-sell
Inspire recent customers to shop more products with targeted cross-selling campaigns.
Target your VIPs
Show personalized ads to your highest-value customers.
Use first-party data for your paid ad strategy
Layering in first-party data based on the signals customers are sending is huge. Having this first-party data complementing what Google Ads already knows will help us lower customer acquisition costs.”
More about our Google Ads integration
Integrate now
Step-by-step instructions to integrate Google Ads within your Klaviyo account.
Supercharge your Google Ads strategy
Learn more about using the new Google Ads integration to scale your business.