Highlights from K:BOS 2026
That’s a wrap on the B2C event of the year. Here’s what happened.
Excited for the next K:BOS? Us too.
Opening keynote on demand
50+ speakers and 2000+ attendees, 30+ sessions
Run it back: even more highlights from 2026
Big names
Gwyneth Paltrow, founder and CEO of goop, and Christina Tosi, owner and chef of Milk Bar, took the stage to share their insights on building beloved brands.
Big brands
We learned from the best in B2C. Leaders from Bogg Bag, Dermalogica, Goodr, New Era, and more took the stage.
Big plans
Four product roadmap sessions revealed what’s ahead for the autonomous B2C CRM.
What dropped at K:BOS
Klaviyo goes headless
260+ Klaviyo tools are now callable directly from Claude, ChatGPT, or any AI system a team prefers. Marketers can work from that same AI system, or let an agent read, write, and go live on its own—no need to open Klaviyo.
Our data platform’s new semantic layer
The new semantic layer gives every agent and person on your team the same understanding of your business. Ask a question twice, get the same answer.
Marketing Analytics is now Personalization
It's not just reporting what happened anymore. It decides who to reach, what to show them, and when—for every customer, automatically, in real time.
Composer just got proactive
Composer is moving from a tool you prompt to a tool that keeps working in the background. Composer can proactively make recommendations and prepare edits to improve performance, but nothing launches until you review and approve
Customer Agent can do even more
Customer Agent now speaks 100+ languages, learns from every conversation, and can even take a phone call, start to finish.
Key takeaways from K:BOS 2026
Get insights from this year’s K:BOS, including why customer data quality matters more than AI models.
What platform updates mean for our partners
Learn how headless access, SQL-backed data, and global-ready Customer Agent will drive meaningful change for our partners.
Relive K:BOS
What we got up to
The Swag Spot
We teamed up with Custom Ink to personalize enamel pins on the...spot.
Club Klaviyo Record Shop
It’s where all the cool kids go (and learn about record-setting brands.)
Partner Awards
We celebrated the partners that make the biggest impact for our customers.
Celebration
Day 1 ended on a high note with food, drink, laughter, and puppies.
So, see you at the next K:BOS?
