Owned marketing

Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights and best practices to help you see success, sooner.

Owned marketing articles

Owned marketing
Apr 18, 2023
28 ecommerce email marketing tips from the experts

Drive ecommerce sales and customer loyalty with these expert-backed ecommerce email marketing tips on list growth, personalization, automation, and more.

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Jax Connelly
26min read
Owned marketing
Apr 18, 2023
4 Salesforce email marketing plug-ins

Re-evaluating your Salesforce Commerce Cloud tech stack? Check out these 4 impactful Salesforce email marketing plug-ins.

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Jax Connelly
9min read
Owned marketing
Apr 18, 2023
5 types of BigCommerce email marketing plug-ins

The BigCommerce email marketing plug-ins you need: marketing automation, search, loyalty, customer support, and store back-up.

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Jax Connelly
8min read
Owned marketing
Apr 18, 2023
4 Shopify email marketing plug-ins

The best Shopify email marketing plug-in categories: marketing automation, pricing, order tracking, and customer data.

Profile photo of author Jax Connelly
Jax Connelly
9min read
Owned marketing
Apr 18, 2023
3 Wix email marketing plug-ins

3 must-have Wix email marketing plug-ins for ecommerce businesses: marketing automation, accounting, and loyalty.

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Jax Connelly
7min read
Owned marketing
Apr 18, 2023
4 Adobe email marketing plug-ins

The larger the business, the more complicated the tech stack. Here are 4 Adobe email marketing plug-ins that integrate easily with Adobe Commerce.

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Jax Connelly
8min read
Owned marketing
Mar 28, 2023
Is it time to recalibrate your marketing budget? Here’s where ecomm leaders are investing the most—and least—in 2023

Check out this report to learn more about 2023 ecommerce marketing trends, business priorities, growth channels, and learnings.

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Jax Connelly
34min read
Owned marketing
Mar 15, 2023
Email marketing best practices

Check out how these brands use email marketing to drive revenue growth and get practical tips you can implement for your business.

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Annie McGreevy
25min read
two men leaning over a desk
Owned marketing
Dec 2, 2022
Customer relationships matter more than anything

An ecommerce CRM is a tool designed around the unique needs of an ecommerce business, such as maintaining customer profiles, order history, and much more.

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Mae Rice
13min read