Think outside the inbox with smarter marketing automation
Grow faster than ever by automating timely experiences across email, SMS, mobile push, and more—all boosted by the Klaviyo Data Platform and built-in AI.
Build more valuable relationships across every channel
Deliver deeper personalization
Boost engagement and reveal powerful insights with all your data in Klaviyo’s built-in data platform.
Create omnichannel momentum
Keep revenue flowing by automating email, SMS, mobile push, reviews, and any other channels you integrate.
Keep outdoing yourself
Drive better performance day after day with Klaviyo AI’s always-on insights and optimizations.
Kick growth into high gear
Equip your team to make quick progress with pre-built templates and intuitive features. No coding required.
Effortless. Seamless. Everywhere.
Power personalized experiences across every channel with intuitive marketing automation.
Drive steady sales and lasting loyalty with powerful features.
SMS
The ultimate way to connect with customers on the go.
Mobile push
Keep customers in the loop with timely app notifications.
Reviews
Automatically request feedback on recent purchases.
Make every customer feel like your favorite customer
Klaviyo’s built-in CDP acts as one big brain for your entire tech stack, so you can make every customer interaction more meaningful.
- Deliver more engaging experiences with deeper personalization, richer insights, and faster execution.
- 350+ integrations and flexible APIs centralize all your data for easy activation and marketing automation.
- Build super-specific audience segments in seconds with any data, from any source, across all time.
Call the shots across channels
Unify email, SMS, and mobile push to reach customers when they’re most engaged and maximize revenue across every channel.
- Send super-relevant messages at key moments with easy-to-set-up automated flows.
- Boost revenue by automatically delivering campaigns via the best channel for each recipient.
- Set up triggered messages that send at the perfect time based on customer data and real-time behavior.
Marketing automation stories from innovative brands
Ruffwear uses Klaviyo Data Platform to boost revenue and improve margins
Made In grows average order value 26.1% by consolidating channels
Tata Harper grows sign-up form submissions over 65%
minnow grows Klaviyo flow revenue 37%
Stay at the top of your game
Get to your best results faster by fine-tuning your marketing automation with testing and Klaviyo AI.
- Reach customers more effectively by automatically messaging via their go-to channels.
- Hone experiences quickly with hands-off testing for forms and campaign personalization.
- Make sure emails land in the inbox with automatic sending reputation repair.
Crush goals faster. And make it look easy.
Equip your team to blaze through projects with pre-built templates and intuitive features. Built-in best practices and drag-and-drop customization set everyone up for success—no coding required.
- 160+ customizable email templates help turn great ideas into brilliant campaigns.
- 80+ pre-built flows automate key customer moments.
- Klaviyo AI makes segment and flow creation as simple as describing your ideal audience or automation.
Additional marketing automation resources
4 reasons personalized automation matters
Discover how data can help you drive your best results with automated flows.
7 advanced marketing automation examples
Check out the moves top agencies use to take personalization strategies way beyond the basics.
How to set up your marketing automation strategy
Follow these steps to build high-impact automations with help from your data and tech.
Explore the rest of the B2C CRM
Marketing automation platform FAQs
Marketing automation helps you complete tasks across your entire customer experience without having to be hands-on. With Klaviyo’s intelligent marketing automation software, you can automate personalized content with your data—without pressing send—and get a complete view of every customer. For example, build cross-channel experiences with email, SMS, and push notifications in the same flow, all with consolidated reports in one place.