Marketing automation that fuels data-driven growth
Send hyper-personalized, targeted messages with Klaviyo’s powerful marketing automation platform. With your data in one place, you can easily automate your workflow across marketing channels.
High-tech, low-stress marketing automation
More personal, scalable cross-channel customer experiences—that’s the promise of marketing automation. But too often, time is wasted on complex tech.
With Klaviyo, you don’t need to choose between power and ease. Seamlessly integrate your tech stack and use the full power of your customer data to truly automate personalized experiences that captivate attention and drive results.
One platform, powerful customer experiences across channels
Marketing automation for the entire customer journey
Activate all your data to maximize customer engagement
Customer profiles are created automatically using identity resolution tools, so you can access and use every interaction and data point—across time and tech—to personalize experiences.
Real-time segmentation using real-time and historical data enables uniquely personal, perfectly timed experiences that increase lifetime value.
350+ integrations and cutting-edge APIs unify customer data across your tech stack and unlock new ways to use it.
Reach the right people, at the right time, on the right channel
Pre-built, customizable flows, like back in stock or abandoned cart, automatically trigger personalized messages across channels, based on customer actions and preferences.
Multi-channel campaigns capitalize on the urgency of the latest promo, holiday, or new release, and ensure you’re sending the right variant of your campaigns to each customer with Personalized Campaigns AI.
Social advertising using first-party data from Klaviyo lets you optimize paid ad campaigns to attract the best customers across Facebook, Instagram, TikTok, and more.
AI and smart insights for faster execution and better results
Klaviyo AI provides you with insights into customer behavior with predictive analytics, saves you time with generative AI, and automatically optimizes your marketing for each customer.
Custom benchmarks, tailored to your industry, take the guesswork out of where to focus.
Analytics and reporting deliver accurate cross-channel attribution, clear visualization, and powerful insights.
Klaviyo CDP enhances your understanding of each customer’s buying journey, and with features like RFM analysis and product analysis, you can perfectly time more personalized messages.
See how brands like yours grow with Klaviyo’s marketing automation
Linksoul saw 82% growth in revenue from flows
100% Pure saw 70% YoY growth in flow revenue
Manly Brands drove 58% Klaviyo attributed revenue from flows
CaseMate saw a 50% increase in email revenue YoY
Frequently asked questions about marketing automation
Marketing automation helps you complete tasks across your entire customer experience without having to be hands-on. With Klaviyo’s intelligent marketing automation software, you can automate personalized content with your data—without pressing send—and get a complete view of every customer. For example, build cross-channel experiences with email, SMS, and push notifications in the same flow—with consolidated reports in one place.
Additional marketing automation resources
To automate or not to automate
Discover the advantages to marketing automation for ecommerce and strategies to get you started.
