Use pre-built email automations to move customers through the funnel.
The engine that powers all of your marketing
Marketing automation helps you execute routine tasks across your entire customer experience without having to be hands-on.
With Klaviyo, marketing automation is driven by data from across your tech stack for a complete view of every customer. Reviews, coupons, loyalty points, in-store visits, and more can then be used to trigger, split, and personalize automations.
Your centralized growth tool
Automate messages based on customer behavior to target the right customer, at the right time, with messages that empower them to buy.
Trigger personalized messages across channels
Automate welcome, browse abandon, and cross-sell messages—customizing with conditions like number of placed orders, channel preference, and cart value.
Create unique experiences for each customer
Use customer data like location proximity and average order value to create segmented experiences that can be used in flows, campaigns, paid ads, and sign-up forms.
Get attention with one-time sends
Craft and automate campaigns, one-time sends that let customers know about the products or promotions they’ll love for holidays, product launches, and sales.
Build connected experiences with speed and accuracy
Integrate with all your favorite platforms
Klaviyo includes 300+ integrations like your ecommerce platform, cart and order management, subscriptions, shipping, survey, support, helpdesk, and more.
Move faster with artificial intelligence
Use historical data to predict future behaviors and quickly generate subject lines and SMS messages with artificial Intelligence.
Dive deep into performance
Accurately measure attribution, segment-level performance, deliverability, and more across email and SMS marketing channels, gaining powerful insights based on performance from your tech stack.
Reach a wider audience with less effort
With your marketing channels communicating in one automation platform, you can increase conversions and revenue, while delighting customers with the targeted content they want.
Tecovas grew revenue 138.8% with Klaviyo automations
Frequently asked questions about marketing automation
Marketing automation helps you complete tasks across your entire customer experience without having to be hands-on. With Klaviyo’s intelligent marketing automation software, you can automate personalized content with your data—without pressing send—and get a complete view of every customer.