Who uses marketing automation software?

Marketing automation software is used by both small and large businesses. The Klaviyo intelligent marketing automation platform is built to scale brands of all kinds in addition to marketing teams, sales teams, and content managers.

How do I pick the best marketing automation platform for my business?

Picking the best marketing automation platform depends on factors such as how complex your marketing program is or which marketing automation features you can’t live without. Klaviyo offers scalable solutions across email, SMS, mobile push, and reviews—so you can automate growth across your tech stack.

Smarter marketing automation for superior results

Maximize revenue with robust automation leveraging all your customer data across email, SMS, mobile push, and more.

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High-tech, low-stress marketing automation

Better, scalable, more personal cross-channel customer experiences—that’s the promise of marketing automation. But too often, time is wasted wrestling complex tech or cobbling together workarounds (which feels very not automatic).

With Klaviyo, you don’t need to choose between power and ease. Seamlessly integrate your tech stack and use the full power of your customer data to truly automate personalized experiences that captivate attention and drive results.

One platform, powerful customer experiences across channels

Email

Data-driven power meets captivating design.

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SMS

Connect with customers where they’re most active.

Explore SMS

Mobile push

Drive mobile app engagement and retention.

Explore mobile push

Reviews

Enrich data and create connected experiences.

Explore reviews

Activate all your data to maximize customer engagement

350+ integrations unify customer data across your tech stack and unlock new ways to use it.

Real-time segmentation enables uniquely personal, perfectly timed experiences for each customer.

Pre-built, customizable flows automatically trigger personalized messages across channels.

Multichannel campaigns capitalize on the urgency of the latest promo, holiday, new release, and more.

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AI and smart insights for faster execution and better results

Klaviyo AI instantly builds segments, flows, emails, and texts—and predicts order dates, lifetime values, churn risk, and more.

Custom benchmarks, tailored to your industry, take the guesswork out of where to focus.

Analytics and reporting deliver accurate cross-channel attribution, clear visualization, and powerful insights.

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Tecovas grew revenue 138.8% with Klaviyo automations

I would definitely recommend Klaviyo. The customer support is great, and the numbers we’re seeing from our abandonment flows and campaign sends have been impressive. We have so much room left to explore, too.”

Megan Edwards, email marketing manager, Tecovas

Read Tecovas’ story

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Frequently asked questions about marketing automation

Marketing automation helps you complete tasks across your entire customer experience without having to be hands-on. With Klaviyo’s intelligent marketing automation software, you can automate personalized content with your data—without pressing send—and get a complete view of every customer. For example, build cross-channel experiences with email, SMS, and push notifications in the same flow—with consolidated reports in one place.

Marketing automation works when customers take certain actions like joining a list, getting added to a segment, or making a purchase. With Klaviyo’s 300+ integrations, you can easily connect and sync your data from your favorite platforms and incorporate them into your marketing automations. Use webhooks to trigger real-time processes in any other tool in your tech stack that you’ve integrated with Klaviyo.