Owned marketing

Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights and best practices to help you see success, sooner.

Owned marketing articles

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Owned marketing
Nov 30, 2023
Forecast order volume use case

Use customer purchasing data to forecast order volume ahead of major holiday sales so that you are never running out of inventory during a peak selling moment.

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Emily Riedy
4min read
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Owned marketing
Nov 30, 2023
Capture more signups using site data use case

Discover how leveraging tracking behavioral data can help you drive more sign-ups on your site by understanding user engagement with Klaviyo.

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Emily Riedy
3min read
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Owned marketing
Nov 30, 2023
Multi-channel flows use case

Learn how adding additional channels like SMS or mobile push notifications can improve your communication and drive messaging and cross-channel conversations.

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Emily Riedy
3min read
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Owned marketing
Nov 30, 2023
Growing off-season revenue use case

With access to all your customer data and intuitive tools, you can proactively expand your audience and also your revenue with Klaviyo.

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Emily Riedy
3min read
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Owned marketing
Nov 30, 2023
Driving high-quality UGC use case

Learn how to drive higher-quality user-generated content by bundling customer reviews with your marketing platform to streamline custom experiences and rewards.

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Emily Riedy
3min read
Owned marketing
Nov 30, 2023
Pull customers down-funnel use case

Data-informed marketing is crucial for positive customer journeys. Grow your marketing lists by tailoring web and marketing experiences to your audiences actions.

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Emily Riedy
3min read
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Owned marketing
Nov 30, 2023
Consolidating your tech stack use case

Consolidating your tech stack is the first step toward creating personalized experiences based on all your customer data. Whether they are in-store or online.

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Emily Riedy
3min read
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Owned marketing
Oct 17, 2023
10 ways to segment your audience

Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.

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Jax Connelly
16min read
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Owned marketing
Oct 17, 2023
3 steps to an ethical behavioral targeting strategy

A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.

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Jax Connelly
13min read