Mae Rice
Senior content marketing manager-Klaviyo
Mae Rice
Mae Rice is a senior content marketing manager at Klaviyo, leading case studies and writing customer-focused blog posts. A longtime journalist and content marketer, she has covered marketing, technology and the ways they intersect since 2019, and her freelance work has appeared in Insider, Vox, Buzzfeed Reader and beyond. She graduated from the University of Chicago and lives in Chicago.
Posts by this author
Mae Rice
Jul 24, 2024
Q&A: Inside Helen of Troy's switch to Klaviyo

We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP—and why they’re glad they did it.

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Mae Rice
10min read
Mae Rice
Jul 18, 2024
How Wimp Decaf built with Klaviyo from Day 1

Learn how a decaf coffee startup leveraged Klaviyo to kick-start its business in this diary-style blog post, updated monthly.

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Mae Rice
6min read
In the upper left corner, lemon-colored capital letters on a sage background read, "BFCM tactics we love." On the other side of a diagonal line splitting the image is a photo of two women standing at a conference table, reading a report together.
Mae Rice
Jul 9, 2024
10 BFCM tactics we already know consumers love

Using BFCM tactics that consumers love will lead to a successful shopping season. Learn how strategies like countdown clocks and brand partnerships can help you.

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Mae Rice
10min read
Mae Rice
Apr 22, 2024
Why Agencies Partner with Klaviyo

Leaders at 3 different agencies—CQL, In the Inbox, and SmartSites—share why they choose to partner with Klaviyo, in their own words.

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Mae Rice
5min read
In large white letters on a bright salmon background, text over left side of image reads, "how to scale your laid-back brand." In the lower right corner of the image is a circular cut-out of a person with curly hair and light facial hair, wearing sunglasses and a Marine Layer shirt with a rocky beach in the background.
Mae Rice
Mar 13, 2024
How Marine Layer scaled their laid-back brand

Learn how this DTC and IRL retailer grew 10x in the past 8 years—while staying true to their laid-back, California-cool brand identity.

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Mae Rice
4min read
In white font on a lavender background that fades into lemon in the bottom right corner, image reads, "How to turn data into confident marketing decisions." In the bottom right corner of the image is a circular cut-out of two people dancing on a beach in comfortable, flowing clothes and hats.
Mae Rice
Feb 29, 2024
How Marine Layer makes data-driven marketing decisions

This casual apparel brand has 7+ years of customer data in Klaviyo. The platform and customer support helps the team turn that into decisive, strategic action.

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Mae Rice
4min read
Mae Rice
Nov 16, 2023
Klaviyo Best Practices for Restaurants

Restaurants face unique retention and personalization challenges. With a marketing automation platform like Klaviyo, they can still solve them.

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Mae Rice
11min read
Mae Rice
Oct 26, 2023
Proof that personalization outperforms blasts

Personalized email and SMS strategies have attained best practice status––for good reason. If you’re still focused on blasts, these 6 stories may change your mind.

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Mae Rice
7min read
Mae Rice
Oct 19, 2023
6 email and SMS attribution questions to ask when shopping for a marketing platform

Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.

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Mae Rice
7min read