Mae Rice is a senior content marketing manager at Klaviyo, leading case studies and writing customer-focused blog posts. A longtime journalist and content marketer, she has covered marketing, technology and the ways they intersect since 2019, and her freelance work has appeared in Insider, Vox, Buzzfeed Reader and beyond. She graduated from the University of Chicago and lives in Chicago.
Posts by this author
Mae RiceHow Tecovas does BFCM
Jun 7, 2023
Thanksgiving weekend isn’t exactly a holiday for everyone. It’s the time of year ecommerce marketers work hardest: Black Friday/Cyber Monday, or BFCM.
Mae RiceFacebook retargeting: worth it?
Mar 28, 2023
“I realized, this is all messed up. We need to change our model completely because of this iOS update.”