Mae Rice
Klaviyo
Mae Rice
Mae Rice is a senior content marketing manager at Klaviyo, leading case studies and writing customer-focused blog posts. A longtime journalist and content marketer, she has covered marketing, technology and the ways they intersect since 2019, and her freelance work has appeared in Insider, Vox, Buzzfeed Reader and beyond. She graduated from the University of Chicago and lives in Chicago.
Posts by this author
Mae Rice
Jun 7, 2023
How Tecovas does BFCM

Thanksgiving weekend isn’t exactly a holiday for everyone. It’s the time of year ecommerce marketers work hardest: Black Friday/Cyber Monday, or BFCM.

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Mae Rice
6min read
Mae Rice
Mar 28, 2023
Facebook retargeting: worth it?

“I realized, this is all messed up. We need to change our model completely because of this iOS update.”

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Mae Rice
6min read