Mae Rice
Senior content marketing manager-Klaviyo
Mae Rice
Mae Rice is a senior content marketing manager at Klaviyo, leading case studies and writing customer-focused blog posts. A longtime journalist and content marketer, she has covered marketing, technology and the ways they intersect since 2019, and her freelance work has appeared in Insider, Vox, Buzzfeed Reader and beyond. She graduated from the University of Chicago and lives in Chicago.
Posts by this author
Mae Rice
Jun 14, 2023
How to use Klaviyo's Facebook integration

You can build a lookalike audience off any segment, create instantly responsive lead-gen campaigns, and much more.

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Mae Rice
7min read
Mae Rice
Jun 7, 2023
How Tecovas does BFCM

Start early, and send often—but not to everyone on your list.

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Mae Rice
6min read
Mae Rice
May 4, 2023
How to break $500K in revenue—without paid ads

Graza sold out during their first week in business, bringing in $100K in revenue. Three months later, they’d passed the $500K in revenue mark. Here’s how.

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Mae Rice
12min read
Mae Rice
Apr 28, 2023
How to hire email marketing experts

An email marketing campaign should be run by an email marketing specialist who knows how to set everything up. Learn how to hire one with an effective strategy.

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Mae Rice
15min read
Mae Rice
Mar 28, 2023
Facebook retargeting: worth it?

“I realized, this is all messed up. We need to change our model completely because of this iOS update.”

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Mae Rice
6min read
Mae Rice
Jan 12, 2023
How a “heartbeat” of daily emails can power growth

Annmarie Skin Care’s daily email sends is how they make more than 40% of their revenue through email––and they are tackling SMS next.

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Mae Rice
11min read
2023 email and sms marketing trends
Mae Rice
Jan 10, 2023
11 trends ecommerce brands should test in 2023

Discover the 2023 trends in email and SMS marketing, plus predictions from ecommerce operators on what’s to come.

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Mae Rice
20min read
what is dtc marketing
Mae Rice
Dec 14, 2022
DTC isn’t dead. It’s evolving.

DTC (direct-to-consumer) is a relatively new business model that many companies have moved towards. Learn more about DTC and see examples.

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Mae Rice
24min read
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Mae Rice
Dec 2, 2022
Customer relationships matter more than anything

An ecommerce CRM is a tool designed around the unique needs of an ecommerce business, such as maintaining customer profiles, order history, and much more.

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Mae Rice
13min read