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Mae Rice

Mae Rice

Mae Rice is a senior content marketing manager at Klaviyo, leading case studies and writing customer-focused blog posts. A longtime journalist and content marketer, she has covered marketing, technology and the ways they intersect since 2019, and her freelance work has appeared in Insider, Vox, Buzzfeed Reader and beyond. She graduated from the University of Chicago and lives in Chicago.

Posts by this author

Mae Rice
15 Jun 2026
How to Use AI This Black Friday Cyber Monday | Klaviyo
Streamline your holiday season with time-saving AI features that generate flows and segments, optimise forms, and get campaigns to the right person at the right time.
Mae Rice
5 Jun 2026
Ecommerce CRM: Your guide to customer relationship management
An ecommerce CRM is a tool designed for the needs of an ecommerce business, like maintaining customer profiles, order history, and more.
Mae Rice
23 Mar 2026
10 expert Black Friday marketing tips for 2026
Boost your Black Friday success with our top email and SMS marketing tips. Learn best practices to maximise engagement and sales.
Mae Rice
1 Aug 2024
How to use Klaviyo's Facebook integration
Brands can build a lookalike audience off any segment, create instantly responsive lead-gen campaigns, and much more.
Mae Rice
23 Jul 2024
SMS & Email marketing attribution
Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.