Ecommerce industry

The ecommerce industry is constantly in flux––from algorithm changes on third-party platforms to the latest and greatest marketing channel or tactic, not to mention supply chain woes and thin margins, there's a lot to cover! Dive in to our analysis of the ecommerce industry to help keep your finger on the pulse of the most important changes and updates so your business can stay focused on profitability rather than chasing trends.

Featured ecommerce industry articles

Image shows white font on a salmon background with the Klaviyo flag outlined. The text reads: "BFCM aftermath report 2023"
Ecommerce industry
Nov 29, 2023
Klaviyo's 2023 BFCM aftermath report

Klaviyo customers sent over 376M emails, texts, and push notifications during the peak BFCM hour in 2023. Join us as we share more learnings from BFCM.

Profile photo of author Tracey Wallace
Tracey Wallace
13min read
Image shows white font on a poppy and lavender background that reads: The 2023 consumer spending report
Ecommerce industry
Oct 10, 2023
BFCM 2023: the consumer spending report

We asked 3K+ consumers how they feel about the economy, their current spending habits, and where—and how—they plan to shop this holiday season.

Profile photo of author Jax Connelly
Jax Connelly
43min read
Ecommerce industry
Aug 25, 2023
How to scale an ecommerce and retail business

Discover one founder’s journey scaling his alcoholic beverage business, and learn tips for establishing your brand in retail and ecommerce.

Profile photo of author Kaleigh Moore
Kaleigh Moore
12min read

Ecommerce industry articles

Image shows 3 people working alongside text that reads "Behind the scenes of Klaviyo AI—with the people who built it"
Ecommerce industry
Feb 26, 2024
Behind the scenes of Klaviyo AI

New AI tools roll out nearly every day. Learn about the intricacies behind their development with the people who built it on the Klaviyo Data Science podcast.

Profile photo of author Annie McGreevy
Image reads "Klaviyo's data engine yielded profound results for these 5 brands"
Ditch Mailchimp for Klaviyo

Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.

Profile photo of author Annie McGreevy
Image has yellow text that reads "9 email design best practices."
How to design effective marketing emails

9 email design best practices to make the most of your marketing emails.

Profile photo of author Maddy Osman
Maddy Osman
13min read
Image shows white font on a salmon background with the Klaviyo flag outlined. The text reads: "BFCM aftermath report 2023"
Ecommerce industry
Nov 29, 2023
Klaviyo's 2023 BFCM aftermath report

Klaviyo customers sent over 376M emails, texts, and push notifications during the peak BFCM hour in 2023. Join us as we share more learnings from BFCM.

Profile photo of author Tracey Wallace
Tracey Wallace
13min read
Image shows white font on a poppy and lavender background that reads: The 2023 consumer spending report
Ecommerce industry
Oct 10, 2023
BFCM 2023: the consumer spending report

We asked 3K+ consumers how they feel about the economy, their current spending habits, and where—and how—they plan to shop this holiday season.

Profile photo of author Jax Connelly
Jax Connelly
43min read
Ecommerce industry
Aug 25, 2023
How to scale an ecommerce and retail business

Discover one founder’s journey scaling his alcoholic beverage business, and learn tips for establishing your brand in retail and ecommerce.

Profile photo of author Kaleigh Moore
Kaleigh Moore
12min read
woman packaging a box
Ecommerce industry
Jun 22, 2023
Customer review marketing: boost sales and trust

Learn how customer review marketing can build trust with potential buyers and increase conversion rates across your marketing efforts.

Profile photo of author Tiffany Regaudie
Ecommerce industry
Mar 28, 2023
Is it time to recalibrate your marketing budget? Here’s where ecomm leaders are investing the most—and least—in 2023

Check out this report to learn more about 2023 ecommerce marketing trends, business priorities, growth channels, and learnings.

Profile photo of author Jax Connelly
Jax Connelly
34min read