Ecommerce industry

The ecommerce industry is constantly in flux––from algorithm changes on third-party platforms to the latest and greatest marketing channel or tactic, not to mention supply chain woes and thin margins, there's a lot to cover! Dive in to our analysis of the ecommerce industry to help keep your finger on the pulse of the most important changes and updates so your business can stay focused on profitability rather than chasing trends.

Featured ecommerce industry articles

Image shows white font on a salmon background with the Klaviyo flag outlined. The text reads: "BFCM aftermath report 2023"
Ecommerce industry
Nov 29, 2023
Klaviyo's 2023 BFCM aftermath report

Klaviyo customers sent over 376M emails, texts, and push notifications during the peak BFCM hour in 2023. Join us as we share more learnings from BFCM.

Profile photo of author Tracey Wallace
Tracey Wallace
13min read
Image shows white font on a poppy and lavender background that reads: The 2023 consumer spending report
Ecommerce industry
Oct 10, 2023
BFCM 2023: the consumer spending report

We asked 3K+ consumers how they feel about the economy, their current spending habits, and where—and how—they plan to shop this holiday season.

Profile photo of author Jax Connelly
Jax Connelly
43min read
Ecommerce industry
Aug 25, 2023
How to scale an ecommerce and retail business

Discover one founder’s journey scaling his alcoholic beverage business, and learn tips for establishing your brand in retail and ecommerce.

Profile photo of author Kaleigh Moore
Kaleigh Moore
12min read

Ecommerce industry articles

Ecommerce industry
May 30, 2024
7 TikTok ecommerce strategies to boost sales

Discover top TikTok ecommerce strategies and successful brand examples to boost your online sales. Unlock the power of TikTok for your brand with Klaviyo.

Profile photo of author Tracey Wallace
Tracey Wallace
11min read
Ecommerce industry
May 15, 2024
How to create Prime Day marketing momentum—without Amazon

Maximize Amazon Prime Day success: Learn strategic marketing tips from brands like Beardbrand and TONIC to diversify sales and retain customer control.

Profile photo of author Alexandra McPeak
In lavender and white font on a dark, galaxy-like background, image reads, "how 1.5K+ marketers are using AI at work." To the right of the text is an image of a report booklet titled, "The AI trends report for ecommerce marketers."
Why using AI in the workplace can be valuable

In a global survey of ecommerce marketers, respondents revealed they feel hesitant to admit when they’re using AI. Learn how AI can make you a more valuable employee.

Profile photo of author Jax Connelly
Jax Connelly
6min read
Image shows a red background with lighter, all caps text reading WHY OWNED CHANNELS ARE ESSENTIAL
Ecommerce industry
Feb 29, 2024
Why owned channels are essential

Learn why owned channels are key to thriving in today’s consumer landscape and why you should diversify your marketing by growing your Email & SMS capability.

Profile photo of author Michael Pattison
What to expect from iOS 17

Everything ecommerce marketers need to know about Apple’s iOS 17 update, including link tracking protection.

Profile photo of author Annie McGreevy
Image shows white font on a salmon background with the Klaviyo flag outlined. The text reads: "BFCM aftermath report 2023"
Ecommerce industry
Nov 29, 2023
Klaviyo's 2023 BFCM aftermath report

Klaviyo customers sent over 376M emails, texts, and push notifications during the peak BFCM hour in 2023. Join us as we share more learnings from BFCM.

Profile photo of author Tracey Wallace
Tracey Wallace
13min read
Image shows white font on a poppy and lavender background that reads: The 2023 consumer spending report
Ecommerce industry
Oct 10, 2023
BFCM 2023: the consumer spending report

We asked 3K+ consumers how they feel about the economy, their current spending habits, and where—and how—they plan to shop this holiday season.

Profile photo of author Jax Connelly
Jax Connelly
43min read
Ecommerce industry
Aug 25, 2023
How to scale an ecommerce and retail business

Discover one founder’s journey scaling his alcoholic beverage business, and learn tips for establishing your brand in retail and ecommerce.

Profile photo of author Kaleigh Moore
Kaleigh Moore
12min read