A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
The Klaviyo Approach
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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Artificial intelligence
Why random acts of AI won't fix your customer experience strategySep 16, 2026
Forrester's Shar VanBoskirk says AI customer experience efforts often fail for the same reason email did. See her 4-part framework for real customer trust.
Artificial intelligence
AI shopping visibility: how retailers win the short listSep 16, 2026
Most AI shoppers choose the first option on their shortlist. See the 5 moments where retailers can build AI shopping visibility and win more of those picks.
Artificial intelligence
Vertical AI agents: a CX leader's playbook for the commerce resetSep 16, 2026
Publicis Sapient's Duke Marr says vertical AI agents will replace generic chatbots. Get his 5-layer blueprint and 6-step plan to build your own business case.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
How to use AI to fuel Klaviyo's revenue engineSep 16, 2026
Dispatch's Elliot Kovac reveals the Klaviyo email marketing revenue lever most brands overlook: using AI to run your send calendar like a campaign engine.
Email marketing
Automated flow health monitoringAug 14, 2026
See how one retention team built an automated flow health monitor with Claude, catching underperforming emails across 140 flows every single week.
Email marketing
Sign-up form best practicesAug 6, 2026
Get sign-up form best practices from a year of real Klaviyo account audits, covering incentives, timing, and A/B tests that push submit rates past 3%.
Plan big wins with our 2026: Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2026: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
4 BFCM lessons from Memorial Day SMS campaignsAug 20, 2026
See what 4 brands' Memorial Day SMS, RCS, and WhatsApp tests reveal about the offers, sends, and channels that will actually work for BFCM 2026.
SMS marketing
Cyber Monday SMS tipsJun 17, 2026
Send smarter, not more. Get 13 Cyber Monday SMS tips, from RCS shoppable messages to espresso shot segmentation, that convert when every credit counts.
SMS marketing
New SMS sender ID rules in AustraliaApr 1, 2026
Australia's new SMS sender ID registration is coming. Understand ACMA's branded sender ID rules and protect your SMS program before July 2026.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
9 enterprise BFCM wins from 2025Aug 6, 2026
9 real enterprise BFCM strategies with the numbers to back them up. See what Klaviyo agency partners learned last year and how they're applying it to 2026.
Campaign strategy
How to stay profitable during BFCMAug 6, 2026
Discover 12 expert-backed BFCM strategies to stay profitable, boost AOV, and protect margins, without relying on deep discounts, or sacrificing long-term growth.
Campaign strategy
6 Labor Day email marketing examplesJul 22, 2026
US ecommerce was up 8% on Labor Day 2025. Here are 6 ideas to move summer inventory, grow your subscriber list, and collect data that sharpens your BFCM campaigns.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.