Skip to main content

The Klaviyo Approach

Your owned marketing resource

Latest articles

Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
View all posts
Nov 5, 2025
What Google’s RCS Roadshow revealed about the future of mobile marketing

Google’s RCS Roadshow and Klaviyo are shaping the future of mobile marketing with AI-powered personalization and trusted, interactive messaging.

Nov 5, 2025
The BFCM browsing boom

Ecommerce is in a browsing boom. Product views are up 37% YoY while orders lag behind. Discover how to turn browsers into buyers this BFCM 2025 with Klaviyo’s insights on personalization, AI, and pre-holiday shopping trends.

Nov 5, 2025
6 Christmas email marketing ideas

Boost your holiday sales with 6 Christmas email marketing ideas and real examples to help your brand stand out, engage shoppers, and drive revenue.

Email marketing best practices

Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
View category
Email marketing
Nov 5, 2025
6 Christmas email marketing ideas

Boost your holiday sales with 6 Christmas email marketing ideas and real examples to help your brand stand out, engage shoppers, and drive revenue.

Email marketing
Sep 30, 2025
How to adapt to Gmail's latest updates

Gmail’s new updates are here: see what changed, why it matters, and how marketers can adapt ahead of BFCM.

Email marketing
Sep 12, 2025
Make your post-purchase emails count

Learn how to make the most of your post-purchase email flows to maximize revenue.

Plan big wins with our 2025 Marketing Campaign Calendar

We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.

SMS marketing best practices

Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
View category
SMS marketing
Nov 5, 2025
What Google’s RCS Roadshow revealed about the future of mobile marketing

Google’s RCS Roadshow and Klaviyo are shaping the future of mobile marketing with AI-powered personalization and trusted, interactive messaging.

SMS marketing
Oct 28, 2025
How to choose the right SMS provider

Discover 6 key factors to choose the best SMS marketing platform covering integrations, compliance, AI, and pricing to power smarter customer journeys.

SMS marketing
Sep 18, 2025
6 SMS marketing use cases & why they work

Explore real-world SMS marketing examples and use cases to enhance customer engagement. Learn how businesses leverage SMS for promotions, reminders, and more.

Campaign strategy best practices

B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
View category
The BFCM browsing boom

Ecommerce is in a browsing boom. Product views are up 37% YoY while orders lag behind. Discover how to turn browsers into buyers this BFCM 2025 with Klaviyo’s insights on personalization, AI, and pre-holiday shopping trends.

Campaign strategy
Oct 29, 2025
The 4 week BFCM Whatsapp blueprint

Your step-by-step BFCM plan for WhatsApp success. Grow your list, send smarter messages, and turn conversations into conversions.

Campaign strategy
Oct 29, 2025
8 WhatsApp marketing best practices

Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.

Research, benchmarks and strategic guides

Explore Klaviyo's library of resources to help you build smarter digital relationships