Owned marketing

Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights to help you see success, sooner.

Featured owned marketing articles

In dark salmon on a lighter salmon background that fades into lemon in the lower right corner, text reads, "how to pull off ecommerce personalization." The Klaviyo flag extends from the left side of the image in dark salmon.
Owned marketing
Dec 27, 2023
Why ecommerce personalization matters—and how to excel at it

Learn why ecommerce personalization is key to business success in 2024 and how to implement it on your website.

Profile photo of author Tiffany Regaudie
Owned marketing
Dec 15, 2023
How to get leadership on board to use Klaviyo

Here are 5 tactics to convince executive stakeholders to bring Klaviyo into your tech stack and resources to improve interest and Klaviyo adoption.

Profile photo of author Annie McGreevy
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Owned marketing
Nov 30, 2023
Driving high-quality UGC use case

Learn how to drive higher-quality user-generated content by bundling customer reviews with your marketing platform to streamline custom experiences and rewards.

Profile photo of author Emily Riedy
Emily Riedy
3min read

Owned marketing articles

Owned marketing
Feb 22, 2024
Mastering A/B testing: proven tips & tricks to boost revenue

A/B testing emails, SMS, and forms can boost user engagement and revenue. Our guide offers proven strategies to optimize your marketing.

Profile photo of author Tiffany Regaudie
In lavender text on a sage background that fades into lemon in the bottom right corner, image reads, "8 ecommerce personalization examples." The Klaviyo flag extends from the left side of the image in lavender.
Owned marketing
Dec 27, 2023
8 ecommerce personalization examples from real brands

See how these brands apply ecommerce personalization to make their marketing strategies resonate.

Profile photo of author Tiffany Regaudie
In dark salmon on a lighter salmon background that fades into lemon in the lower right corner, text reads, "how to pull off ecommerce personalization." The Klaviyo flag extends from the left side of the image in dark salmon.
Owned marketing
Dec 27, 2023
Why ecommerce personalization matters—and how to excel at it

Learn why ecommerce personalization is key to business success in 2024 and how to implement it on your website.

Profile photo of author Tiffany Regaudie
Owned marketing
Dec 15, 2023
How to get leadership on board to use Klaviyo

Here are 5 tactics to convince executive stakeholders to bring Klaviyo into your tech stack and resources to improve interest and Klaviyo adoption.

Profile photo of author Annie McGreevy
Owned marketing
Dec 1, 2023
What to expect from iOS 17

Everything ecommerce marketers need to know about Apple’s iOS 17 update, including link tracking protection.

Profile photo of author Annie McGreevy
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Owned marketing
Nov 30, 2023
Boost the CLV of recent purchasers use case

Providing value to your customers by understanding post-purchase pain points and build deeper customer empathy will allow you to boost your customer lifetime value.

Profile photo of author Emily Riedy
Emily Riedy
3min read
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Owned marketing
Nov 30, 2023
Capture in-person data that benefits online rev use case

Klaviyo allows you to bridge in-store and digital experiences so that you can avoid data silos by tracking what’s happening all in one data platform.

Profile photo of author Emily Riedy
Emily Riedy
3min read
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Owned marketing
Nov 30, 2023
Grow at every stage of the customer journey use case

Learn how to use customer data to convert across your entire marketing funnel by leveraging customer insights to make business impact.

Profile photo of author Emily Riedy
Emily Riedy
3min read
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Owned marketing
Nov 30, 2023
Execute on marketing decisions faster use case

Quickly respond to patterns in your data by leveraging Klaviyo’s integrations that syncs directly with your external apps.

Profile photo of author Emily Riedy
Emily Riedy
3min read