Owned marketing

Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights and best practices to help you see success, sooner.

Featured owned marketing articles

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Owned marketing
Nov 30, 2023
Driving high-quality UGC use case

Learn how to drive higher-quality user-generated content by bundling customer reviews with your marketing platform to streamline custom experiences and rewards.

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Emily Riedy
3min read
Owned marketing
Nov 30, 2023
Pull customers down-funnel use case

Data-informed marketing is crucial for positive customer journeys. Grow your marketing lists by tailoring web and marketing experiences to your audiences actions.

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Emily Riedy
3min read
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Owned marketing
Nov 30, 2023
Consolidating your tech stack use case

Consolidating your tech stack is the first step toward creating personalized experiences based on all your customer data. Whether they are in-store or online.

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Emily Riedy
3min read

Owned marketing articles

Image has text that reads Sunset flows: the key to better email devlierability
Owned marketing
Jun 6, 2024
Sunset flows for better email deliverability

Optimize your email deliverability with sunset flows. Learn how to manage inactive subscribers and improve sender reputation using Klaviyo’s sunset flow strategies.

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Image has text that reads "Unlocking Instagram as a channel for Klaviyo list growth"
Owned marketing
Jun 5, 2024
Use Instagram to grow your list

Learn how to grow your email list on Instagram. Form hyper-personalized segments and build deeper relationships effortlessly using Klaviyo’s integration with Gatsby.

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Owned marketing
Jun 4, 2024
What bounce-back emails are & why they happen

Bounce-back emails can happen for multiple reasons. Learn why, plus how to find your bounce rate—and how Klaviyo can help.

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Tiff Regaudie
11min read
In large stacked capital letters in the middle of the image, text reads, "4th of July." In smaller white copy on the left side of the image, extending vertically up the side of the image within an outline of the Klaviyo flag, copy reads, "10 examples." The background of the image on the left is solid salmon, and on the right is a photo of a man wearing a denim shirt, grilling.
Owned marketing
May 2, 2024
4th of July email marketing examples for businesses

Discover top 4th of July email & SMS examples from leading brands like The Honest Company and Quikflip. Get inspired for your Independence Day campaigns.

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Katie Tierney
13min read
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Owned marketing
Nov 30, 2023
Capture in-person data that benefits online rev use case

Klaviyo allows you to bridge in-store and digital experiences so that you can avoid data silos by tracking what’s happening all in one data platform.

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Emily Riedy
3min read
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Owned marketing
Nov 30, 2023
Grow at every stage of the customer journey use case

Learn how to use customer data to convert across your entire marketing funnel by leveraging customer insights to make business impact.

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Emily Riedy
3min read
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Owned marketing
Nov 30, 2023
Execute on marketing decisions faster use case

Quickly respond to patterns in your data by leveraging Klaviyo’s integrations that syncs directly with your external apps.

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Emily Riedy
3min read
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Owned marketing
Nov 30, 2023
Forecast order volume use case

Use customer purchasing data to forecast order volume ahead of major holiday sales so that you are never running out of inventory during a peak selling moment.

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Emily Riedy
4min read
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Owned marketing
Nov 30, 2023
Capture more signups using site data use case

Discover how leveraging tracking behavioral data can help you drive more sign-ups on your site by understanding user engagement with Klaviyo.

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Emily Riedy
3min read