Owned marketing

Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights and best practices to help you see success, sooner.

Owned marketing articles

Owned marketing
Apr 15, 2021
How to increase UK customer retention

As lockdowns lift and consumers get distracted, how can you increase customer retention for your ecommerce business? Read these expert tips.

Profile photo of author Leya Leydiker
Leya Leydiker
7min read
Owned marketing
Aug 17, 2020
Differences between SMS and email marketing

Although the answer to the question, “What’s the difference between SMS and email?” may seem obvious, each platform will affect your marketing strategy in several ways—beyond just the fact you’re sending to an inbox versus a phone. While email and text channels may be used simultaneously, the messaging, tone, and information you include will vary […]

Profile photo of author Alexandra McPeak
vip reward program
Owned marketing
May 12, 2020
Delight your best customers with a VIP program

Get tips and ideas from DTC businesses and create a VIP rewards programs used to influence repeat purchases, retention, among your best customers.

Profile photo of author Alexandra McPeak
green exit sign by a door
Owned marketing
Oct 18, 2017
Build your email list with exist popups

Find out how exit popups can help you build your email marketing list, why they’re effective, and the data Klaviyo has from users that set them up.

Profile photo of author Greg d'Aboville