Owned marketing

Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights and best practices to help you see success, sooner.

Owned marketing articles

Owned marketing
Apr 18, 2023
3 Wix email marketing plug-ins

3 must-have Wix email marketing plug-ins for ecommerce businesses: marketing automation, accounting, and loyalty.

Profile photo of author Jax Connelly
Jax Connelly
7min read
Owned marketing
Apr 18, 2023
4 Adobe email marketing plug-ins

The larger the business, the more complicated the tech stack. Here are 4 Adobe email marketing plug-ins that integrate easily with Adobe Commerce.

Profile photo of author Jax Connelly
Jax Connelly
8min read
Owned marketing
Mar 28, 2023
Is it time to recalibrate your marketing budget? Here’s where ecomm leaders are investing the most—and least—in 2023

Check out this report to learn more about 2023 ecommerce marketing trends, business priorities, growth channels, and learnings.

Profile photo of author Jax Connelly
Jax Connelly
34min read
Owned marketing
Mar 15, 2023
Email marketing best practices

Check out how these brands use email marketing to drive revenue growth and get practical tips you can implement for your business.

Profile photo of author Annie McGreevy
Annie McGreevy
25min read
two men leaning over a desk
Owned marketing
Dec 2, 2022
Customer relationships matter more than anything

An ecommerce CRM is a tool designed around the unique needs of an ecommerce business, such as maintaining customer profiles, order history, and much more.

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Mae Rice
13min read
Owned marketing
Sep 12, 2022
Ecommerce industry benchmark report: abandoned carts

Have you ever gone online, visited your favorite site, added something you wanted to buy to your cart… then walked away without actually completing your purchase? Of course you have. And you’re not alone. You’ve joined the millions of people out there that contribute to the bane of ecommerce brands everywhere: the abandoned cart. As […]

Jake
10min read
Owned marketing
Jul 28, 2022
The state of email and SMS for CPG

Read about the CPG ecommerce best practices for email and SMS, and marketing benchmarks that help you grow.

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Emily Riedy
32min read
girl in a towel looking in a mirror
Owned marketing
Jul 21, 2022
The state of email and SMS for health and beauty

It’s not about quick hacks, magic formulas, or a race to the lowest prices. Instead, health & beauty brands have more strategy up their sleeve.

Profile photo of author Kaleigh Moore
Kaleigh Moore
36min read