Profitability
Featured profitability articles
Here are the most common customer churn reasons what how you can respond to improve your customer retention.

Here are 5 churn reduction strategies that your marketing team can implement to both combat and prevent churn in the first place.
Learn how to use the Klaviyo customer lifetime value (CLV) prediction model to predict customer churn more accurately than with a standard academic model.

Profitability articles
Here are the most common customer churn reasons what how you can respond to improve your customer retention.

Here are 5 churn reduction strategies that your marketing team can implement to both combat and prevent churn in the first place.
Learn how to use the Klaviyo customer lifetime value (CLV) prediction model to predict customer churn more accurately than with a standard academic model.

Drive ecommerce sales and customer loyalty with these expert-backed ecommerce email marketing tips on list growth, personalization, automation, and more.
Attribution is one of the most complicated and important topics in marketing. We break it down for you to make it simple, clear and applicable to you.
These 7 regulated businesses, or “taboo brands,” rely on owned media instead of third-party platforms to build their brands.
Learn about conversion rate optimization (CRO) and how these tips can help to convert customers by improving the CRO.
Learn what are the benchmarks for average email open rates and what the trends in your email marketing open rates indicate about your strategy.
Learn how to use a Customer Lifetime Value Calculator to evaluate your marketing strategy, segment your customers, and map out a plan to grow.