Omnichannel marketing

Omnichannel marketing is integrated and channel-optimized marketing based on how customers actually shop––which is, everywhere! From your online store to your brick-and-mortar and everything in between, omnichannel marketing requires organization, project management, and an effective tech stack to power it all.

Featured omnichannel marketing articles

In dark salmon on a lighter salmon background that fades into lemon in the lower right corner, text reads, "how to pull off ecommerce personalization." The Klaviyo flag extends from the left side of the image in dark salmon.
Why ecommerce personalization matters—and how to excel at it

Learn why ecommerce personalization is key to business success in 2024 and how to implement it on your website.

Profile photo of author Tiff Regaudie
Tiff Regaudie
10min read
6 email and SMS attribution questions to ask when shopping for a marketing platform

Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.

Profile photo of author Mae Rice
Mae Rice
7min read
Strategies to make the most of Square email marketing

A guide to marketing using Square + Klaviyo, for omnichannel merchants.

Profile photo of author Annie McGreevy
Annie McGreevy
22min read

Omnichannel marketing articles

Image has large white text that reads OMNICHANNEL TACTICS TO DRIVE SALES
BFCM omnichannel tactics to drive sales

Our omnichannel marketing strategies for black friday and cyber monday are very effective. Learn how factors like social proof and testing can increase revenue.

Profile photo of author Annie McGreevy
Annie McGreevy
10min read
Image has large yellow text that reads "JULY BFCM CHECKLIST"
July BFCM checklist

Preparation is critical for the BFCM season, so starting as early as July is encouraged. Learn how strategies such as competitive analysis and A/B testing can help.

Profile photo of author Peyton Fox
Peyton Fox
3min read
Leading brands use Klaviyo AI for marketing success

4 companies utilized Klaviyo’s ai capabilities to optimize their performance. Learn how they used tools like generative ai and predictive analytics to see growth.

Profile photo of author Annie McGreevy
4 ways Klaviyo AI helps us reach our customers

Discover top Klaviyo AI tools for email & SMS marketing. Boost campaigns with AI-driven subject lines, audience segmentation, predictive analytics, and more.

Profile photo of author Teri Lanier
Teri Lanier
5min read
Image has text that reads "Unlocking Instagram as a channel for Klaviyo list growth"
Use Instagram to grow your list

Learn how to grow your email list on Instagram. Form hyper-personalized segments and build deeper relationships effortlessly using Klaviyo’s integration with Gatsby.

Profile photo of author Brett Bernstein
7 TikTok ecommerce strategies to boost sales

Discover top TikTok ecommerce strategies and successful brand examples to boost your online sales. Unlock the power of TikTok for your brand with Klaviyo.

Profile photo of author Tracey Wallace
Tracey Wallace
11min read
In large stacked capital letters on a lavender and pink gradient background, white font on the left side of the image reads, "sophisticated segmentation tactics." In smaller black font beneath that, copy reads, "from top-performing brands." A watermark of the Klaviyo flag is in the background.
3 successful SMS & email segmentation use cases

Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced SMS and email segmentation and marketing strategies to boost sales growth.

Profile photo of author Tiff Regaudie
Tiff Regaudie
7min read
3 SMS and email automation use cases

Explore 3 email automation case studies to start creating successful flow campaigns that are personalized to your audience. Step up your marketing game today.

Profile photo of author Tiff Regaudie
Tiff Regaudie
7min read
3 ways to increase email & SMS frequency

Discover strategies for boosting email and SMS marketing frequency to drive results. Learn from real-life examples at Auro Bora, Proozy, & Linksoul.

Profile photo of author Tiff Regaudie
Tiff Regaudie
7min read