Omnichannel marketing

Omnichannel marketing is integrated and channel-optimized marketing based on how customers actually shop––which is, everywhere! From your online store to your brick-and-mortar and everything in between, omnichannel marketing requires organization, project management, and an effective tech stack to power it all.

Featured omnichannel marketing articles

Why ecommerce personalization matters—and how to excel at it

Learn why ecommerce personalization is key to business success in 2024 and how to implement it on your website.

6 email and SMS attribution questions to ask when shopping for a marketing platform

Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.

Strategies to make the most of Square email marketing

A guide to marketing using Square + Klaviyo, for omnichannel merchants.

Omnichannel marketing articles

Your consumer lifecycle marketing guide

Learn how to effectively engage customers at every stage with our customer lifecycle marketing guide. Boost retention, drive sales, and maximize lifetime value.

Boost performance by merging email + SMS

Learn from top brands how combining your email and SMS marketing platforms can create powerful synergies to boost your marketing efforts.

How iOS 18 will affect your relationships across channels

Learn how iOS 18’s Apple Intelligence and inbox updates impact your email, SMS, and push marketing. See how to adapt and keep strong subscriber relationships.

8 BFCM promo ideas worth trying in 2024

Check out our list of Black Friday/Cyber Monday promotional sales ideas. Learn why strategies like influencer partnerships or FOMO deals are worth trying.

The ultimate last-minute BFCM checklist

For marketers who want to double check BFCM marketing readiness, here is a checklist you can use to ensure you generate more revenue.

How to create a great referral program in 2024

Learn how to create high-converting referral programs for 2024. See the importance of following steps like setting goals and identifying the right channels.

How to stay profitable during BFCM

Learn 9 actionable tips for staying profitable during BFCM focused on increasing revenue while maintaining healthy profits throughout the shopping season.

Snapchat Marketing Strategies for BFCM

Snapchat is a great platform to market through during the BFCM season. Learn how strategies like gamification or testing can add to your campaigns.

October BFCM checklist

The holidays are a busy time for everyone—and this is especially true for marketers. As soon as fall comes around, we’re firing on all cylinders to make sure our messages stand out in a seemingly endless sea of promotional content. And this is no understatement. In 2023, brands using Klaviyo sent over 11.6 million messages […]