Omnichannel marketing

Omnichannel marketing is integrated and channel-optimized marketing based on how customers actually shop––which is, everywhere! From your online store to your brick-and-mortar and everything in between, omnichannel marketing requires organization, project management, and an effective tech stack to power it all.

Featured omnichannel marketing articles

Strategies to make the most of Square email marketing

A guide to marketing using Square + Klaviyo, for omnichannel merchants.

Profile photo of author Annie McGreevy
Annie McGreevy
22min read
Adobe ecommerce email marketing: 3 reasons to choose Klaviyo

Learn 3 reasons Adobe Commerce merchants choose Klaviyo for Adobe email marketing—and achieve 100x average ROI on the platform.

Profile photo of author Jax Connelly
Jax Connelly
16min read
Is it time to recalibrate your marketing budget? Here’s where ecomm leaders are investing the most—and least—in 2023

Check out this report to learn more about 2023 ecommerce marketing trends, business priorities, growth channels, and learnings.

Profile photo of author Jax Connelly
Jax Connelly
34min read

Omnichannel marketing articles

In light lavender font on a darker lavender background, text on the upper left side of the image reads, "how to get omnichannel marketing right" in big capital letters. On the lower right side of the image is a screenshot of an activity log (which includes items like "placed order," "arrived for appointment," and "opened SMS welcome," all with dates and times) in the back end of a marketing automation platform, floating next to an illustration of a marketing text appearing on a mobile phone.
What is omnichannel marketing? Strategy & examples

Omnichannel marketing uses shared customer data to create seamless conversations and purchase experiences across multiple channels.

Profile photo of author Tiffany Regaudie
In salmon font on a lavender background, text reads, "Integrated marketing." In smaller black font below that, text reads, "Drive engagement—and revenue." The Klaviyo flag, in a lighter shade of lavender, takes up the background on the right side of the image, while an illustration of integrated marketing takes up the left side. There's an icon of a person in the center of a web, with dotted line arrows pointing to other icons surrounding the person in a circle, including a heart icon, a magnifying glass, and a target.
2024 guide to integrated marketing campaigns

Integrated marketing—the practice of pushing out one cohesive, consistent brand message across multiple channels—creates clarity for your audience.

Profile photo of author Tiffany Regaudie
Image reads "Klaviyo's data engine yielded profound results for these 5 brands"
Ditch Mailchimp for Klaviyo

Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.

Profile photo of author Annie McGreevy
Strategies to make the most of Square email marketing

A guide to marketing using Square + Klaviyo, for omnichannel merchants.

Profile photo of author Annie McGreevy
Annie McGreevy
22min read
Adobe ecommerce email marketing: 3 reasons to choose Klaviyo

Learn 3 reasons Adobe Commerce merchants choose Klaviyo for Adobe email marketing—and achieve 100x average ROI on the platform.

Profile photo of author Jax Connelly
Jax Connelly
16min read
blonde girl looking at the road with a phone in her hand and airpods in her ears
The benefits of mobile app marketing

Learn how mobile app marketing and push notifications can add a valuable layer of communication to your most engaged customers.

Profile photo of author Jax Connelly
Jax Connelly
22min read
Is it time to recalibrate your marketing budget? Here’s where ecomm leaders are investing the most—and least—in 2023

Check out this report to learn more about 2023 ecommerce marketing trends, business priorities, growth channels, and learnings.

Profile photo of author Jax Connelly
Jax Connelly
34min read
Direct mail is a growing channel for brands

Use direct mail effectively for marketing with brand examples that use it to enhance their digital presence.

Profile photo of author Kaleigh Moore
Kaleigh Moore
29min read
advantages-of-unified-email-sms
Email and SMS marketing software should be unified

Switching to a unified email and SMS marketing software powered by customer data, like Klaviyo, will vastly improve your SMS marketing.

Profile photo of author Maddy Osman
Maddy Osman
16min read