Success stories

From big names brands to brand new start-ups, Klaviyo's success stories explores the nuances of effective marketing strategies at all levels of business to help you unpack what works, what doesn't, and how to optimize your time and resources.

Featured success stories articles

Success stories
Jun 7, 2023
How Tecovas does BFCM

Start early, and send often—but not to everyone on your list.

Profile photo of author Mae Rice
Mae Rice
7min read
Success stories
Mar 28, 2023
Facebook retargeting: worth it?

“I realized, this is all messed up. We need to change our model completely because of this iOS update.”

Profile photo of author Mae Rice
Mae Rice
6min read

Success stories articles

In large white letters on a bright salmon background, text over left side of image reads, "how to scale your laid-back brand." In the lower right corner of the image is a circular cut-out of a person with curly hair and light facial hair, wearing sunglasses and a Marine Layer shirt with a rocky beach in the background.
Success stories
Mar 13, 2024
How Marine Layer scaled their laid-back brand

Learn how this DTC and IRL retailer grew 10x in the past 8 years—while staying true to their laid-back, California-cool brand identity.

Profile photo of author Mae Rice
Mae Rice
4min read
In white font on a lavender background that fades into lemon in the bottom right corner, image reads, "How to turn data into confident marketing decisions." In the bottom right corner of the image is a circular cut-out of two people dancing on a beach in comfortable, flowing clothes and hats.
Success stories
Feb 29, 2024
How Marine Layer makes data-driven marketing decisions

This casual apparel brand has 7+ years of customer data in Klaviyo. The platform and customer support helps the team turn that into decisive, strategic action.

Profile photo of author Mae Rice
Mae Rice
4min read
Success stories
Oct 26, 2023
Proof that personalization outperforms blasts

Personalized email and SMS strategies have attained best practice status––for good reason. If you’re still focused on blasts, these 6 stories may change your mind.

Profile photo of author Mae Rice
Mae Rice
7min read
In poppy font on a lavender background, image shows text that reads: "The more data we can get in there, the more we can do with it": why Klaviyo is one of the best tools for WooCommerce marketing
Success stories
Oct 3, 2023
How Klaviyo drives ecomm success for WooCommerce brands

Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.

Profile photo of author Jax Connelly
Jax Connelly
28min read
Success stories
Aug 24, 2023
How spas, salons, and fitness studios use Klaviyo

Learn more about how to use email marketing to engage and retain customers for your health and wellness business.

Profile photo of author Mae Rice
Mae Rice
9min read
Success stories
Aug 1, 2023
How Klaviyo pays off for the C-suite

“I’d have to buy 2-3 additional tools to replace everything Klaviyo offers.”

Profile photo of author Mae Rice
Mae Rice
7min read
Success stories
Jun 14, 2023
How to use Klaviyo's Facebook integration

You can build a lookalike audience off any segment, create instantly responsive lead-gen campaigns, and much more.

Profile photo of author Mae Rice
Mae Rice
7min read
Success stories
Jun 7, 2023
How Tecovas does BFCM

Start early, and send often—but not to everyone on your list.

Profile photo of author Mae Rice
Mae Rice
7min read