Marketing automation
Marketing automation articles
Here are 5 churn reduction strategies that your marketing team can implement to both combat and prevent churn in the first place.
Learn how to use the Klaviyo customer lifetime value (CLV) prediction model to predict customer churn more accurately than with a standard academic model.
Learn about creative ways to maximize your marketing automation efforts—and keep customers feeling seen and satisfied over time.
Before you start setting up your automations, here’s what you need to know about selecting the right tech and determining your marketing automation strategy.
Marketing automation allows your business to use hyper-targeted, behavior-triggered messages to reach the right people and drive more repeat sales.
9 stages of an effective email marketing funnel, including brand examples and expert insight.
Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.
What exactly can marketing automation help with? Learn how you can get the most out of it—and make sure it’s not creating more work.
Transactional emails matter. Learn about transactional vs. marketing emails, the different types of transactional emails, and transactional email examples.