Marketing automation
Marketing automation has evolved from a convenience to a competitive necessity, transforming how brands connect with customers across their journey. By orchestrating personalized experiences across email, SMS, and other channels, automation empowers teams to achieve enterprise-level impact without enterprise-level resources. Explore how B2C marketers are using automation to scale personalization, streamline workflows, and create seamless customer experiences while freeing their teams to focus on strategy and creativity.
Marketing automation articles
We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP—and why they’re glad they did it.
Learn how a decaf coffee startup leveraged Klaviyo to kick-start its business in this diary-style blog post, updated monthly.
Optimize your email deliverability with sunset flows. Learn how to manage inactive subscribers and improve sender reputation using Klaviyo’s sunset flow strategies.
Explore 3 email automation case studies to start creating successful flow campaigns that are personalized to your audience. Step up your marketing game today.
Discover strategies for boosting email and SMS marketing frequency to drive results. Learn from real-life examples at Auro Bora & Linksoul.
Here are five tips and tips from Ezra Firestone that will inspire you to grow your email and sms revenue with Klaviyo.
Learn how this DTC and IRL retailer grew 10x in the past 8 years—while staying true to their laid-back, California-cool brand identity.
Learn 4 ways to test and optimize your marketing automation efforts.
We discuss how to approach each of your owned marketing channels through an omnichannel lens and offer a few proven tactics for coordinating across channels.