Will Evans

Will is the co-founder of FlowCandy, a team of Klaviyo CRM experts helping fast-growing ecommerce brands scale through email, SMS, and lifecycle marketing. A former Shopify store owner, he’s spent the past decade helping challenger brands grow revenue and build systems to win their category.
Posts by this author

Will Evans
80+ campaign anglesOct 22, 2025
Discover 80+ proven email marketing angles to boost B2C engagement, diversify campaigns, build loyalty, and drive long-term revenue growth.

Will Evans
Guide to customer journey automationOct 9, 2025
Unlock the power of customer journey mapping to boost email revenue. See how mapping every touchpoint builds loyalty, retention, and lasting growth.