Trayan Hristov is the founder and CEO of Thrivelia, a Klaviyo Platinum Partner agency in the top 0.2% globally, specializing in lifecycle and retention marketing for consumer brands across consumer electronics, health and wellness, beauty, fashion, and home. Over 5 years, he has grown Thrivelia from a one-person practice into the retention partner behind 130+ brands and $150M+ in tracked lifecycle revenue, working with names like British audio icon KEF, Joe Rogan's favorite Carnivore Snax, Ouidad, Sunday Scaries, Printfresh, and Pulsetto. He is the author of the Marketing Hourglass, the lifecycle framework that has become a reference model in the Klaviyo agency ecosystem, and has delivered keynotes at DTC Summit New York, Berlin Ecom Expo, Foundr, Ad World, and Shoptalk Luxe Abu Dhabi. Before Thrivelia, Trayan led enterprise campaign work at HH Global, the Blackstone backed marketing group, where his were early adopters of the zero-party data philosophy while running global programs for Nestlé, Formula 1, Carnival Cruise Line, and Ogilvy London. Bulgarian by origin and operating between London and Sofia, he holds an MSc in International Strategic Marketing from the University of Glasgow. He believes retention is won by the brands that remember their customers, in every sense of the word.
