A strategic breakdown of 6 email campaigns from real brands, complete with tactical execution and results to inspire your campaigns.

Our list of 9 great email subject line examples—with a breakdown of what makes them brilliant at connecting with their audiences.

Here are the most common customer churn reasons what how you can respond to improve your customer retention.

Learn how to use the Klaviyo customer lifetime value (CLV) prediction model to predict customer churn more accurately than with a standard academic model.

Check out these 8 email list building strategies from real brands, and try them in your own campaigns.

Learn how to use email segmentation to send personalized emails based on customer interest and behaviors to boost message relevancy and conversions.

Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.

Discover how customer loyalty programs help your business grow. Our guide explores everything you need to know with brand examples + tips.

What exactly can marketing automation help with? Learn how you can get the most out of it—and make sure it’s not creating more work.