Learn how to use email segmentation to send personalized emails based on customer interest and behaviors to boost message relevancy and conversions.

Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.

Discover how customer loyalty programs help your business grow. Our guide explores everything you need to know with brand examples + tips.

What exactly can marketing automation help with? Learn how you can get the most out of it—and make sure it’s not creating more work.

Discover how email marketing can help small businesses reach new audiences and drive revenue through buyers turned long-term customers.

Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.

Check out 15 BFCM email campaign examples that were successful in 2022 to help you get ready to sell this holiday season.

SMS campaigns are more popular than ever with brands. Learn how to craft your text message strategy to stand out.

Conventional email blasts haven’t worked since 2012. Learn what makes an email blast good—and how to create and send email blasts that aren’t spammy.