Shane McElroy is a product leader at Klaviyo focused on messaging infrastructure, compliance, and deliverability at scale. He works on the systems that power Klaviyo’s email and cross-channel messaging platform, including open tracking consent, branded sending domains, and the unified channel pipeline. His work sits at the intersection of customer experience, regulatory change, and infrastructure design, helping brands send messages reliably while adapting to evolving compliance requirements and enterprise-scale needs.
France and Italy now require consent before using tracking pixels in email for most marketing. See what changed, what Klaviyo has built, and what to do now.
