Roger Lu
Roger is a Product Manager at Klaviyo working on our SMS product. Outside of work, Roger loves traveling to new places and exploring the food scene there.-Klaviyo
Roger Lu
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Roger Lu
Oct 7, 2020
SMS keywords that make text messaging more personal

SMS keywords are for SMS customization and personalization. They allow you to create a unique keyword so customers subscribe to your SMS campaign.

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Roger Lu
4min read