Phil Weltman
Klaviyo
Phil Weltman
Phil was formerly on the marketing team at Klaviyo. Prior to marketing, Phil spent a year on the growth team helping lead the charge to build a digital marketing platform for nonprofits and fundraising organizations.
Posts by this author
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Phil Weltman
Jan 7, 2023
4 tips to win March Madness email marketing

College basketball’s “March Madness” offers plenty of opportunities for marketers. Check out these four email marketing tips for 2023.

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Phil Weltman
10min read
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Phil Weltman
Feb 13, 2018
Best practices for browse abandonment subject lines

To help you increase your open rates, learn which browse abandonment email subject lines are the most common, and which subject lines don’t work.

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Phil Weltman
8min read
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Phil Weltman
Dec 12, 2017
Create a high-performing email CTA

Creating a high-performing CTA is harder than you might think. Here are the 5 building blocks to creating a killer email CTA for your ecommerce store.

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Phil Weltman
8min read
revenue per recipient
Phil Weltman
Jan 27, 2017
Calculating revenue per recipient

What is revenue per recipient for email marketing? How do you calculate it, and why is it important to email marketers? Find out.

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Phil Weltman
5min read