Phil was formerly on the marketing team at Klaviyo. Prior to marketing, Phil spent a year on the growth team helping lead the charge to build a digital marketing platform for nonprofits and fundraising organizations.
Posts by this author
Phil Weltman4 tips to win March Madness email marketing
Jan 7, 2023
College basketball’s “March Madness” offers plenty of opportunities for marketers. Check out these four email marketing tips for 2023.
Phil WeltmanBest practices for browse abandonment subject lines
Feb 13, 2018
To help you increase your open rates, learn which browse abandonment email subject lines are the most common, and which subject lines don’t work.
Phil WeltmanCreate a high-performing email CTA
Dec 12, 2017
Creating a high-performing CTA is harder than you might think. Here are the 5 building blocks to creating a killer email CTA for your ecommerce store.
Phil WeltmanCalculating revenue per recipient
Jan 27, 2017
What is revenue per recipient for email marketing? How do you calculate it, and why is it important to email marketers? Find out.