Nanxi Fan

Nanxi is director of paid media and CRM at Assouline, the luxury publishing maison, where she leads paid media, CRM, and e-commerce marketing across the US, APAC, and EMEA. She builds retention infrastructure before scaling paid spend, treating email as the highest-leverage channel most luxury brands underuse. Her work spans multiple regions and cultures, shaped by a background in luxury and high-value client relationships at houses like Assouline and Sotheby's.