Mike Tatum

Mike Tatum is a CRM and lifecycle marketing leader who builds automated customer journeys for high‑growth DTC brands. At Prismfly, he leads email and SMS strategy in Klaviyo, driving material lifts across abandonment recovery and repeat purchase—after heading lifecycle at Athletic Greens and Jukebox, and demand generation at SurveyMonkey. A mentor with Techstars and former U.S. Army Infantryman, Mike blends rigorous data operations with creative messaging to grow retention and LTV. He writes for Klaviyo on technical marketing frameworks and how to drive growth with lifecycle marketing.