Hani Rifai

Hani is an ecommerce, technology/engineering and marketing tech leader with a proven track record of growing businesses profitably by using technology and data to enhance customer experience and marketing efforts. As a highly technical commercial executive, Hani has a strong and hands-on understanding of CRO, CRM, LTV and retention, CPA/CPC, as well as product management, engineering modernization and data warehousing. He has worked across a range of industries including ecommerce/DTC, FMCG/CPG, SaaS, agency, financial services, and insurance, leading teams of technical and non-technical experts to achieve business outcomes. Hani likes to boast he still writes code, analyzes data, builds marketing flows, proof-of-concepts and deploys to production.