Dayna Scandone is a senior digital strategist at Klaviyo, where she partners with enterprise brands to develop and scale personalized customer engagement strategies across email and SMS. She focuses on helping teams unlock growth by identifying friction points, aligning strategy to business goals, and building programs that are both effective and sustainable.
Before joining Klaviyo, Dayna worked in-house at both fast-growing startups and large global brands, giving her a practical understanding of the challenges marketers face on the ground. She also served as a principal customer success manager at Klaviyo, advising a portfolio of high-growth brands on retention strategy and program execution.
Ecommerce testing works best when the timing is right. See what to test in each quarter, from post-purchase flows in Q1 to SMS cadence in Q4, before BFCM hits.
