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Anuj Shroff

Anuj Shroff

Anuj is an engineering manager at Klaviyo, where he leads the team that builds Personalized Content. In his 2.5 years at the company, he’s worked across several teams, with a focus on campaigns and flows.

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Anuj Shroff
Nov 4, 2026
What we learned building AI personalization
Writing the text is the easy part of AI personalization. See how Klaviyo built SMS flows that fit each shopper, stay on brand, and test against your original.