Alon Turchin leads retention and lifecycle marketing at Particle for Men, a DTC men's skincare and grooming brand, where he owns campaign strategy, analytics infrastructure, and the internal tooling that connects them. With more than 12 years in ecommerce, he builds email and SMS programs on a foundation of clean attribution and rigorous measurement, turning raw platform data into decisions the team can act on the same week. A Klaviyo Champion, Alon writes about retention analytics, forecasting, and the practical side of running a lifecycle program in-house.
