It's 9 PM the night before your biggest product launch of the quarter. You open Klaviyo to do a final check, and your welcome flow is off. Not paused. Off.
What follows is a familiar scramble. Slack threads. "Did anyone touch this?"
A contractor finished a project last week. A new hire was onboarding. Your agency partner was in the account yesterday afternoon. Nobody remembers changing anything. Everybody's sure it wasn't them.
Now multiply that scenario across every flow, campaign, and segment in your account. As teams scale with more teammates, more agencies, and more contractors, the question "who changed what?" gets harder to answer and more expensive to get wrong.
Activity Log now puts an end to the guesswork. It's a permanent, searchable record of every action taken in your Klaviyo account, available right now at no additional charge.
When more people touch the account, visibility breaks down
Growth is supposed to be a good thing. But inside your Klaviyo account, growth often means more hands on the controls: a marketing ops manager building segments, an agency partner tweaking flows, a contractor updating templates, a new hire exploring the interface for the first time.
Each of those people can make changes that ripple across your entire program. And when something goes sideways—when a campaign sends early, a flow gets deactivated, or a segment disappears—the investigation starts from scratch.
Before Activity Log, the only way to trace what happened was to open a support ticket, but you shouldn't need to contact anyone else to understand your own account history.
What Activity Log does
Activity Log is a self-service audit trail built directly into Klaviyo, accessible at Settings > Account > Activity log > View Activity Logs. Any user with Owner, Admin, or Account Settings permissions can access it.
Here's what you get:
- Timestamped record of every edit action. Each entry shows the user's email, the category of change, and exactly when it happened.
- Filter by team member. Pull up a specific person's full activity history. Useful for reviewing contractor work or investigating an unexpected change.
- Filter by timeframe. Narrow the view to a specific launch window, campaign period, or reporting cycle.
- Keyword search. Search by flow name, segment name, or campaign ID to locate a specific action without scrolling.
- Enriched event details. For the most-requested action types, Activity Log shows exactly what changed—not just that something in a category was modified. The difference between "someone edited a flow" and "someone turned off the welcome series at 3:47 PM on Thursday" is the difference between a clue and an answer.
- Downloadable reports. Export the full log to share with stakeholders, attach to compliance documentation, or archive for your records.
Activity Log is included for all Klaviyo accounts at no additional charge.
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