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26 Sept 2023
SMS marketing in the UK

Getting started with ecommerce SMS marketing in the UK? We cover the top concerns including costs and legal compliance.

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12 Sept 2023
Always be A/B testing your emails

Discover best practices for A/B testing your email marketing campaigns, flows, copy, design and subject lines to continuously optimise your CTR and revenue.

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5 Sept 2023
How to design emails and build templates

Great email design engages customers and improves conversion at all stages of the buyer journey. Get email design tips and best practices to create emails that convert.

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29 Aug 2023
16 sign-up form examples that work | Klaviyo

Learn how to convert website visitors into lifelong customers with these email sign-up form best practices and examples from the ecommerce experts.

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22 Aug 2023
Use segmentation to personalise your messages

What is email segmentation and how do you optimise CTR and ROI through email personalisation? Learn everything you need to know.

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15 Aug 2023
11 trends ecommerce brands should test in 2023

The latest and emerging ecommerce marketing trends with tips and advice for how you can take advantage of these in your marketing plans and email and SMS channels.

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8 Aug 2023
What no one wants you to know about attribution

Read our guide to marketing attribution modelling, the pros and cons of each and how Klaviyo supports attribution for ecommerce marketing.

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1 Aug 2023
Your guide to welcome email automations

Ecommerce welcome email flows – learn how to turn new subscribers into loyal customers with these data-backed tactics and examples.

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25 Jul 2023
Why ecommerce reviews matter—and how to get them

With over 94% of consumers reporting they check reviews before purchasing, growing and maintaining them is vital to your online business. Learn how.