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8 Feb 2024
2024 guide to SMS marketing

That’s the most common SMS marketing myth Ashley Ismailovski, director of email marketing at SmartSites, hears from clients. “To that, I always say, ‘How will you know if you’ve never tried?’ Just because you don’t personally like to receive SMS marketing campaigns does not mean that your customers won’t,” Ismailovski points out. “More often than […]

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7 Feb 2024
Ditch Mailchimp for Klaviyo

Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.

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23 Jan 2024
How to create a newsletter: 10 steps to conversions

10 steps to create and optimise email newsletters for conversion – covering templates, design, personalisation, AI, subject lines and best send time.

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18 Jan 2024
What is marketing automation? 4 reasons it matters

Marketing automation allows your business to use hyper-targeted, behaviour-triggered messages to reach the right people and drive more repeat sales.

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18 Dec 2023
8 email click rate tactics to engage subscribers [+examples]

Reverse the unsubscribes! Start creating emails your audience can’t wait to open and click with these 8 steps to email subscriber success.

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5 Dec 2023
Marketing automation KPIs: how to measure your success

Discover the metrics and KPIs that will set you up for Marketing Automation success as well as tips and tactics to drive continual improvement.

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3 Nov 2023
Make your post-purchase emails count

Learn how to create automated post-purchase email flows that drive customer loyalty and maximise revenue.

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17 Oct 2023
Your holistic guide to SMS marketing

Your guide to a crawl, walk, run approach to SMS marketing strategy. Learn SMS marketing strategies from beginner to advanced.

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10 Oct 2023
Email sign up form ideas to grow your list

Learn to create email pop-up forms customer love. Avoid annoying those hard won visitors, first read our best practices to win sign-ups with pop-up forms that convert.