All blog posts

Discover the value of automated shipping confirmation emails to delight customers and build a trusted brand experience with tips and examples.

The ideal time to send emails will vary by individual recipient—so don’t guess at the best time to hit “Schedule”. Learn how Smart Send optimises for each recipient to maximise your email open rate.

Getting started with SMS short codes in your marketing? Read our comprehensive guide and best practices for UK businesses.

Learn why ecommerce customer churn rate – how marketing automation can help you predict it and evidenced-based actions you can take to reduce it.

Learn best practices to make your email subject lines stand out and get clicks, including tips on length, using variables for personalisation and AI for optimisation

Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.

Lifecycle marketing helps you tailor customer experiences at every stage of the marketing funnel, improving conversions and retention.