Klaviyo

2017
by the
numbers

 

A data-filled review of an epic year

2017 was all about growth at Klaviyo – for our people, our customers, our products, and more. These are the numbers behind a record-breaking year!
 
 

110
total Klaviyos and adding more every week

 
 

3,732
job applicants

It takes 64.8 resumes to make a Klaviyo!

 

3,732
job applicants

It takes 64.8 resumes to make a Klaviyo!

 
3 kids blocks for 3 new Klaviyos

3
babies born to Klaviyos

Welcome Enzo, Miles, and Paul!

 
 

433%
increase in sq. footage at our new Boston office

That’s 204.5 sq ft per Klaviyo (and shrinking fast).

 
                                                 
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
 
660
 
 

hours spent in General Assembly classes

We’re passionate about leveling up on data science, design, and development.

 
 
Engineering for scale
 
 

900,000
targeted segments updating in real-time

Those segments power better, more relevant consumer experiences.

1.8 billion
emails sent in November 2017

Fueled by Sam LaGrassas subs & Nic Cage movies.

 
 

100 billion
behavioral data points logged

That’s a lot of browsing, clicking, and shopping!

10.77k
analytics events processed per second

646,200 per minute or 38,772,000 per hour, if you’re counting.

 
 
Driving customer success
 
 

60.9x
ROI

That’s more than $60 in sales for every $1 spent on Klaviyo.

 
 
Andie from Kurgo
Kurgo offices
 
 

$1,005,000,000
Customer sales attributed directly to Klaviyo

That’s a lot of bacon... and Chubbies shorts!

 
 
helidirect quad-copterTreadlabs product
Sam from Helidirect
 
 

$6,702.47
Spent by employees shopping on customer sites

At least that’s what we’ve admitted to (realistically, we believe it’s about 10x higher).

 
 

klavejo
klaveyo
klaveyo
klavia
klavicho
klavigo
klavii
klavijo
klaviko
klavillo
klavily
klavinyo
klavityo
klaviya
kladiyo
klafiyo
klakvyo
klavaiyo
klavako

 

clavayo
clavio
claviypo
clayviyo
hlaviyo
kalavio
kalavio
kalviyo
karviyo
khlaviyo
kilaviyo
klaavio
klabio
klabiyo
klaciyo
klyavio
kraviyo
laviyo
llaviyoo

 

klaviya
klaviyl
klavlo
klavoyo
klavyo
klayiveo
klayiyo
klayviko
klayvion
klayvo
kleveyo
klidiyo
klovio

 
 

282
misspellings of "Klaviyo" that drove traffic to the site

 
 

p.s. it’s pronounced
"Clay-Vee-Oh."

 
 
A culture
of collaboration
 
 

212,657
Slack messages sent

The only time w’d call ourselves dedicated Slackers.

 
 
Top Slack user and emojis
 
 

14
This Week in Engineering (TWIE) podcasts

Regular team chats about all things engineering.

106
campaigns sent by Klaviyos to Klaviyos with (you guessed it) Klaviyo

 
 

43
Lunch and Learns

That’s... a whole lotta enchiladas!

960
stats shared at Friday company updates

Served with a side of GIFs and Bud Light.

presentation microphone
 
Big on Boston
 
 
heart for Puerto Rico
 
 

$7,780
raised from Klaviyos for Massachusetts United for Puerto Rico

 
 

57
Red Sox tickets bought

2nd straight ALE championship, 9th division title!

 
game day excitment
celebrating the Pats
we're hiring!
watching the game
 

81
Klaviyos who flew to NY to see the Patriots play the Bills

Patriots won 23-3!

 
 
Life as a Klaviyo
 
 

887
Klaviyo t-shirts printed

We’re slaying – double snap!

 

887
Klaviyo t-shirts printed

We’re slaying – double snap!

 

31
Pets on our photo wall

Featuring fanged chinchillas and canine fashionistas.

 
 

256
marathon miles run

Disclaimer: 108.9 of those were run by Colleen.

marathon medals
 

49,950
Mini Reeses Peanut Butter Cups consumed

This is why we run...

 
peanut butter cups

49,950
Mini Reeses Peanut Butter Cups consumed

This is why we run...

 

12
on the Klaviyo soccer team

We’ve lost 2 championships, but 2018 is going to be our year!

 
 
golf balls in a circle
 

11
Klaviyos in our golf tournament

Enthusiastic golf claps.

 
 
golf balls in a circle bottom half
 

We aim high.
Work hard.
And make an impact.

Sound like your jam? Then come join us in 2018!

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