What is Klaviyo Starter?
Overview of Klaviyo Starter for Shopify merchants
Generated by Klaviyo AI
Klaviyo Starter is a free, embedded email marketing tool built directly into Shopify Admin for early-stage merchants with under 250 contacts and 0-100 monthly orders. It requires no separate account or setup—your Shopify brand information automatically populates ready-to-use templates, allowing you to launch email marketing in minutes.
- Zero-friction setup: Klaviyo Starter installs from the Shopify App Store and works entirely within Shopify Admin, eliminating the need for separate logins or account creation.
- Essential email features included: the free tier offers one sign-up form, up to three active flows (including Welcome and Abandoned Checkout), AI content creation, and 500 monthly email sends.
- Seamless upgrade path: when you outgrow Starter's limits, you can self-serve upgrade to the full Klaviyo platform with SMS, push notifications, and advanced analytics without losing any data.
Klaviyo Starter is a free, lightweight version of Klaviyo that lives directly inside your Shopify Admin. Built for early-stage merchants processing 0–100 orders per month with fewer than 250 contacts, it sets up automatically when you install from the Shopify App Store. No separate Klaviyo account or login required.
Your existing Shopify brand information flows into Klaviyo Starter immediately, creating ready-to-use templates that match your store's look and feel. You can launch email marketing in minutes without ever leaving the Shopify Admin.
What's included in Klaviyo Starter
Klaviyo Starter focuses on the essentials early-stage merchants need to start building customer relationships:
- Email-only flows: One live sign-up form plus up to three active single-step flows, including a welcome flow and an abandoned cart flow. Smart templates pull in your existing Shopify brand information so they're ready to use immediately.
- AI content creation with Shopify sidekick: Use Shopify sidekick to generate email copy and eliminate the blank page.
- Basic dashboard: Key metrics like Klaviyo-attributed value and conversions, plus recommended next steps. This isn't a full analytics suite. It's focused on helping you understand what's working and what to do next.
Free-tier limits
**Item** | **Limit** |
|---|---|
Active profiles | 250 |
Flow + campaign emails/month | 500 |
Sign-up forms | 1 live form |
Active flows | 3 |
Channels | Email only (no SMS, WhatsApp, or push) |
How to upgrade when you outgrow Starter
The merchant controls when they are ready to upgrade, and doing so requires no sales call. Here is how to know you are ready:
- You hit a wall. Maybe you've reached the 250 profile cap, the 500-message limit, or the 3-flow maximum. Maybe you want SMS or advanced analytics.
- You're prompted to upgrade within the app. Notifications appear in-app or via emails from Klaviyo as you approach a limit.
- You install the primary Klaviyo Shopify app. This creates a full Klaviyo account and moves you to a billing plan of your choice.
- You land in the full Klaviyo dashboard. Onboarding playbooks help you navigate the expanded feature set, and easily port your Starter plan over so you lose no data.
To get started, check out the Klaviyo Academy course on Klaviyo Starter. You'll learn how to set up your first form, create a welcome series, and launch an abandoned cart flow, all within the Shopify Admin.