A subscriber opens your email. They're interested. They hover over a link to learn more and see a long, unfamiliar string of characters instead of your brand's domain.
That moment of hesitation matters. It's small, but it chips away at trust right when you need it most.
Generic tracking links create friction in places you might not expect. And until now, fixing the problem meant filing a support ticket and waiting. That changes today.
The hidden cost of generic tracking links
When recipients hover over links in your emails, they see the URL before clicking. If that URL looks like a jumbled encoded string instead of your brand's domain, doubt creeps in. Is this legitimate? Where will this actually take me?
Beyond trust, generic tracking domains create a deliverability mismatch. Your sending domain says one thing; your link domain says another. Inbox providers notice that inconsistency.
And for brands wanting to use Universal Links or Android App Links—the deep-linking features that open emails directly in your mobile app—a dedicated tracking domain isn't optional. It's required. But setting one up meant contacting Support and waiting for someone else to configure it.
What's new: self-serve dedicated click tracking
You can now configure, activate, and remove a dedicated click-tracking domain directly from account settings in Klaviyo.
No support tickets. No waiting. Full control over your tracking domain set-up, on your timeline.
Why dedicated click tracking matters for your brand
A dedicated click-tracking domain does three things:
Reinforces brand trust. Recipients see your domain when they hover over links, not an unfamiliar encoded URL. That recognition matters at the moment of decision.
Aligns with your sending domain. When your tracking domain matches your sending domain, you present a consistent identity to inbox providers. That consistency supports deliverability.
Supports click-through rates. Familiar, branded links encourage engagement. When subscribers trust what they see, they're more likely to click.
How Universal Links and Android App Links work
Dedicated click tracking is required for Universal Links on iOS and Android App Links. These deep-linking capabilities send email recipients directly into your mobile app instead of opening a web browser.
The result: smoother, faster post-click experiences. A subscriber taps a product link in your email and lands directly in your app, already logged in, ready to buy. That kind of frictionless experience drives engagement and conversion.
Without a dedicated tracking domain, these capabilities stay locked.
How to set up your dedicated click-tracking domain
Getting started takes just a few steps:
- Navigate to account settings in Klaviyo
- Follow the configuration steps to add your custom tracking domain
- Activate and start using branded links in your emails
For detailed set-up instructions, see the help documentation.
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Ready to take control of your email links? Set up your dedicated click-tracking domain.