Zac Fromson

Zac Fromson is a digital marketing strategist and e-commerce growth expert who has led Lilo Social since co-founding the agency in 2018. He specializes in lifecycle marketing, creative strategy, and full-funnel performance, helping DTC brands scale through data-driven acquisition and retention programs that have generated millions in attributable revenue. Under his leadership, Lilo has grown to a 50+ person team, achieved Klaviyo Elite Partner status, and earned a spot on the Inc. 5000 list for three consecutive years. As head of the agency’s retention department, Zac oversees strategy, design, sales, and client partnerships, and was named a Klaviyo Community Champion in 2025 for his leadership in the email and SMS space.