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Mariel Bacci-Kilroy

Mariel Bacci-Kilroy

Mariel Bacci-Kilroy is the co-founder of Sticky Digital, a retention agency trusted by global direct to consumer brands to solve complex lifecycle challenges and architect data-driven customer experiences.

Posts by this author

Mariel Bacci-Kilroy
Jul 8, 2026
Tips for enterprise lifecycle marketing
Most enterprise lifecycle programs are built on campaigns that should be flows. See what's stalling your team and how Shopify brands are fixing the foundation.
Mariel Bacci-Kilroy
Jul 8, 2026
BFCM doesn't have to be a scramble
Black Friday Cyber Monday chaos is mostly preventable. From Labor Day list priming to same-day flow updates, here are 6 preparation tips that prevent the scramble.
Mariel Bacci-Kilroy
Jan 26, 2026
How Customer Hub changes everything for marketers
Discover how Klaviyo Customer Hub streamlines retention marketing, unifies customer data, and boosts loyalty for brands and agencies. Learn key strategies now.