George Kapernaros

George Kapernaros is the founder of YOCTO, a Klaviyo Elite marketing agency specializing in subscription-based business models, for some of the world's fastest-scaling brands in health, wellness, CPG, including: Healf, Elavate, Gratsi, Kilo.co, BetterMe, Evereden and more. George was handpicked to join Klaviyo's Partner Advisory Council (PAC) for 2025 and 2026.

Posts by this author

George Kapernaros

Aug 3, 2026

Composer changes marketing. Agency expertise still matters.

Klaviyo Composer builds campaigns in minutes from your own data. Agencies bring proven insight across brands AI alone can't surface. Why you need both.

George Kapernaros

May 11, 2026

Best AI prompts for marketing

Discover 5 proven AI prompts used by marketing experts to analyze reviews, build personas, generate ideas, and improve retention.

George Kapernaros

Sep 10, 2025

Your attribution debate is performance theater

Stop wasting time debating attribution models. Learn why traditional attribution is flawed and how Klaviyo’s flexible settings help you measure true marketing impact.