What is a marketing report?
A marketing report pulls your key marketing metrics into one view, so you can see what's working across channels and decide what to do next. It covers the numbers you check to run a program: revenue by channel, conversion rate, email and SMS performance, and campaign results.
A static report tells you what happened and stops there, leaving you to export, pivot, and stitch spreadsheets together until you can act on it. A report built on live customer data goes further, showing current performance and pointing to the next move instead of handing you the whole decision.
Why marketing reports matter
Most reporting tools report on things, but they don’t make recommendations. And the data is usually scattered: email in one tool, SMS in another, so you can't tell where revenue actually comes from or move quickly when something shifts. When reporting is slow or split across tools, you feel it in missed revenue. A drop-off you catch a week late is a campaign you never got to run.
A few of the benefits:
- One view across channels: You compare email, SMS, and more side by side instead of reconciling separate tabs.
- Faster reaction: You catch a drop in conversion or a spike in unsubscribes while there's still time to act.
- Clearer attribution: You tie specific campaigns and flows to revenue, so you put effort where it pays off.
Why choose Klaviyo for marketing reports
Klaviyo is the autonomous B2C CRM, and its reporting is built on the unified customer profile that powers every Klaviyo product, drawing on 14+ years of marketing intelligence across 193,000+ brands. Because that profile updates in real time and is ecommerce-native, your reports reflect current shopping behavior rather than a stale export.
Every channel on one real-time profile
Klaviyo pulls email, SMS, and every other channel into a single reporting view built on one real-time profile. You compare channels on equal footing and move spend toward whatever drives revenue, without guessing which tool told the truth. General-purpose tools bolt ecommerce data on after the fact. Klaviyo starts there.
From a funnel drop-off to a live audience
A funnel report tells you 30% of shoppers dropped off at checkout. In most tools, acting on that means exporting a list and rebuilding it somewhere else. Klaviyo connects reports directly to segmentation, so a funnel drop-off becomes a live audience you can message: spot it, build the segment, launch the flow, all in the same place.
Reports that recommend the next move
Klaviyo AI (K:AI) surfaces what shifted in your data and what to do about it, so you're not the only one reading between the lines. Composer, Klaviyo's AI marketing agent, takes it further: it finds revenue programs you're missing and goes from prompt to launch-ready campaign in minutes. Nothing goes live without your review and approval, and Composer is in public beta.
Key features of Klaviyo's marketing reports
Feature | Description | Available with Klaviyo |
|---|---|---|
Real-time customer profile | Every report reflects current behavior, not a batch export. | ✅ |
Cross-channel reporting | Compare email, SMS, and more in one view built on one profile. | ✅ |
Funnel-to-segment reporting | Build a live, messageable audience from a funnel drop-off without exporting a list. | ✅ |
AI-assisted analysis (K:AI) | Surfaces what changed in your data and what to do about it. | ✅ |
Composer | Klaviyo's AI marketing agent takes a prompt to a launch-ready campaign. Nothing goes live without your approval. | Public beta |
How to get started with Klaviyo's marketing reports
To get started with reporting in Klaviyo:
- Connect your store and channels. Klaviyo syncs your customer profiles, sends, and revenue in real time.
- Open your reporting view. Review revenue by channel, conversion rate, and campaign and flow performance in one place.
- Compare channels and find the drop-off. See which channels earn revenue and where shoppers fall out of the funnel.
- Build the segment from the report. Create a live audience from a drop-off without exporting a list.
- Act on it. Launch a flow or campaign, and let K:AI and Composer surface the next move. Composer is in public beta.
Klaviyo runs on 14+ years of marketing intelligence across 193,000+ brands, so your reporting is grounded in how real B2C brands grow.
Ready to see reports that tell you what to do next? Get a demo today.