The Business Value of Klaviyo and Shopify
When your marketing and commerce platforms work as one, everything changes. New research from IDC proves it.
Discover why seamless data integration drives revenue, how marketers can do more with less, operational efficiencies from consolidated tech, and more.
Key findings:
- 144% increase in marketing campaigns launched
- 38% improvement in marketing team productivity
- 49% faster customer support resolution times
- 60% higher productivity for data and analytics teams

Turn unified data into a competitive advantage
Get the facts on how Klaviyo and Shopify deliver results.
Source Attribution: IDC Solution Brief, Sponsored by Klaviyo and Shopify, The Business Value of Klaviyo and Shopify as a B2C Platform, December 2025