Percentage of total retail ecommerce sales in 2021 made up by furniture and homeware
Consumers are now willing to pay more for home furnishings that are unique, long-lasting, and environmentally sustainable. But we won’t sugarcoat it—the home and garden category isn’t for entrepreneurs who want to make a quick buck.
Consumer expectations, supply chain logistics, and high competition are serious challenges for home and garden businesses. The ones that are succeeding are doing it by doubling down on their niche, customizing their products, and using dynamic imagery to entice consumers.
This full marketing funnel guide for home and garden will show you how to use these tactics to stand out in your category, including: