A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
The Klaviyo Approach
Your owned marketing resource
Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Campaign strategy
Shoppers changed in Q1. Did your strategy?Apr 9, 2026
Klaviyo's Q1 2026 data reveals a deceptive quarter: revenue and AOV are up, but rising product costs, shrinking carts, and higher acquisition discounts signal deeper shifts. Learn what's really changing—and how to adapt.
Email marketing
How to design effective marketing emailsApr 9, 2026
Discover effective email design best practices. From A/B testing to accessibility and mobile first design, these tips will help enhance your email campaigns.
Retention marketing
Stop sending review requests into the voidApr 9, 2026
Learn how to request a customer review with NPS, smart routing, and better timing to generate more reviews, protect customer trust, and improve retention rates at scale.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
How to design effective marketing emailsApr 9, 2026
Discover effective email design best practices. From A/B testing to accessibility and mobile first design, these tips will help enhance your email campaigns.
Email marketing
The complete checklist to audit your flowsMar 31, 2026
A concise checklist to audit your email and marketing automation flows fast—find missed opportunities, improve RPR, and align timing, targeting, and content with best practices.
Email marketing
Yahoo mail storage limit changesMar 5, 2026
Yahoo Mail storage limit changes are rolling out in the UK. Here’s what the new 15GB cap means for senders and email deliverability.
Plan big wins with our 2026: Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2026: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
New SMS sender ID rules in AustraliaApr 1, 2026
Australia's new SMS sender ID registration is coming. Understand ACMA's branded sender ID rules and protect your SMS program before July 2026.
SMS marketing
The new rules of SMS deliverabilityMar 5, 2026
Understand how SMS delivery works, from carrier confirmation to device-level filtering
SMS marketing
iOS 26 and text message marketingFeb 19, 2026
Learn what Apple’s changes mean for deliverability—and what to do now: tap-to-text, segmentation, key flows, contact cards, and RCS planning.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
Shoppers changed in Q1. Did your strategy?Apr 9, 2026
Klaviyo's Q1 2026 data reveals a deceptive quarter: revenue and AOV are up, but rising product costs, shrinking carts, and higher acquisition discounts signal deeper shifts. Learn what's really changing—and how to adapt.
Campaign strategy
Easter email and text timingMar 31, 2026
Klaviyo data from millions of Easter campaigns reveals a 3-week send window most brands miss. Learn when to start, which channel peaks when, and how timing varies by country and vertical.
Campaign strategy
10 Mother's Day marketing ideas Mar 30, 2026
Get inspired by 10 real-brand Mother's Day marketing examples, plus tips to drive sales across email, SMS, and more with Klaviyo.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.