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Customer service

B2C customer service is a critical part of the modern customer journey, and it includes an intricate web of interactions that shape brand perception, loyalty, and lifetime value. Explore how leading brands are reimagining customer service across digital and physical touchpoints, turning everyday interactions into opportunities for deepening relationships. Learn strategies for mapping, measuring, and optimizing customer service to create seamless experiences that drive satisfaction, retention, and sustainable growth in an increasingly competitive marketplace.

Customer service
Sep 18, 2024
The state of email and SMS for fashion brands
Learn how to approach email and SMS marketing for fashion ecommerce with tactics like targeted flows and storytelling to improve engagement and sales.
Customer service
May 5, 2023
How to build a multi-channel community
To really unlock the next level of growth for Sanzo, the founder needed a community. Here's how he got it to work, fast.
Customer service
Jan 30, 2023
Why KURU Footwear opted to replatform with a "buy" mentality
KURU Footwear decided to revaluate their tech stack. Learn why the brand leaned into a "buy" mentality as they set out to replatform.
Customer service
Dec 14, 2022
DTC isn’t dead. It’s evolving.
It’s not that DTC died, exactly—it’s just moving unpredictably. That’s the toughest thing about the industry right now, and here's how to handle it.
Customer service
Oct 11, 2022
778 online shopping stats to help you sell smarter
We surveyed 3.5K+ consumers in North America about how they shop, when, where, and why to get you these 778 online shopping stats.
Customer service
Jun 14, 2022
Thirteen Lune: forging their own growth path
Thirteen Lune is a beauty venture like none other: born after the iOS update, focused on authentic content and dedicated to leveling the playing field.
Customer service
Apr 6, 2022
Brand storytelling: 7 archetypes, 4 examples, 3 tips
Story-led marketing helps brands resonate with customers, and few do practice their storytelling ability better than these 5 fast-growing ecommerce brands.
Customer service
Jan 12, 2022
Consumers say they care about sustainability...
Is sustainable ecommerce real or is it a trend? Are brands being sustainable in a way that actually appeals to customers? See the data from UK consumers.
Customer service
Jan 8, 2022
4 UK trends businesses need to know
Learn about the 4 key macroeconomic insights that will impact UK businesses in 2022 and the key takeaway to help retain customers.