Katherine Boyarsky

Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.

Posts by this author

Katherine Boyarsky

Oct 17, 2025

Use Customer Agent for BFCM

Make BFCM easier with Customer Agent, the AI shopping assistant that helps customers find what they love faster and boosts every sale.

Katherine Boyarsky

Oct 17, 2025

Adapt your business for AI shopping

Discover how AI shopping is changing online retail and get 6 practical ways to optimize your brand’s presence for this new era.

Katherine Boyarsky

Aug 27, 2025

Choosing the right marketing channel

Choosing the right marketing channels for your business is high stakes when you have a limited budget. Learn how to maximize ROI with the right strategy.

Katherine Boyarsky

Aug 15, 2025

BFCM mobile marketing strategies

Boost BFCM 2025 sales with 9 mobile marketing strategies across SMS, email, apps, and more—built for today’s mobile-first shoppers.

Katherine Boyarsky

Aug 5, 2025

9 omnichannel marketing examples

Discover 9 omnichannel marketing examples from brands like Culture Kings and Jenni Kayne. Boost revenue and retention, and create seamless customer journeys.

Katherine Boyarsky

Jul 16, 2025

Grow your lists for BFCM

Discover how to use web forms and pop up forms to grow email and SMS lists before BFCM. Get tips, formats, and compliance strategies. Start now with Klaviyo.

Katherine Boyarsky

Apr 10, 2025

Customer loyalty programs guide

Generate repeat purchases and create brand advocates with a thoughtful customer loyalty program.

Katherine Boyarsky

Apr 1, 2025

5 CRM with marketing automation features

Discover 5 powerful CRM marketing automations that can boost personalization, loyalty, and growth by unifying customer data and streamlining cross-channel campaigns.