Katherine Boyarsky

Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.
Posts by this author

Katherine Boyarsky
Use Helpdesk for BFCMOct 23, 2025
Discover 5 ways to use an AI-powered helpdesk for BFCM to improve response times, automate workflows, and deliver faster, more personal customer support.

Katherine Boyarsky
Improve your cart conversion rateOct 20, 2025
Improve your cart conversion rate with 5 proven fixes for friction, payment gaps, and mobile UX that turn browsers into buyers.

Katherine Boyarsky
What a seamless customer experience looks likeOct 17, 2025
Learn how B2C brands create a seamless customer experience by connecting data, channels, and service to deliver effortless, personalized shopping.

Katherine Boyarsky
Adapt your business for AI shoppingOct 17, 2025
Discover how AI shopping is changing online retail and get 6 practical ways to optimize your brand’s presence for this new era.

Katherine Boyarsky
Choosing the right marketing channelAug 27, 2025
Choosing the right marketing channels for your business is high stakes when you have a limited budget. Learn how to maximize ROI with the right strategy.

Katherine Boyarsky
BFCM mobile marketing strategiesAug 15, 2025
Boost BFCM 2025 sales with 9 mobile marketing strategies across SMS, email, apps, and more—built for today’s mobile-first shoppers.

Katherine Boyarsky
9 omnichannel marketing examples Aug 5, 2025
Discover 9 omnichannel marketing examples from brands like Culture Kings and Jenni Kayne. Boost revenue and retention, and create seamless customer journeys.

Katherine Boyarsky
Grow your lists for BFCMJul 16, 2025
Discover how to use web forms and pop up forms to grow email and SMS lists before BFCM. Get tips, formats, and compliance strategies. Start now with Klaviyo.

Katherine Boyarsky
Customer loyalty programs guideApr 10, 2025
Generate repeat purchases and create brand advocates with a thoughtful customer loyalty program.