A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
The Klaviyo Approach
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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Marketing automation
11 Best Digital Advertising Platforms in 2026Jan 26, 2026
Discover the best digital advertising platforms for B2C brands in 2026. Compare top tools for paid social, search, CTV, and omnichannel growth, plus see how they integrate with Klaviyo.
Artificial intelligence
How brands are adapting to agentic shoppingJan 26, 2026
Agentic shopping explains how brands put AI agents and tools to work across discovery, service, and conversion in AI-driven commerce.
Customer experience
7 key customer service metricsJan 26, 2026
Customer service metrics in 2026 aren’t just about service. They can also generate revenue. Learn more about the 7 metrics you should be tracking this year.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
Gmail is bringing Gemini to the inboxJan 12, 2026
Google is bringing Gemini AI directly into Gmail, changing how emails are summarized, prioritized, and acted on. Here’s what retail marketers need to know—and how to adapt.
Email marketing
7 best email marketing platforms for 2026Dec 19, 2025
Discover the best email marketing platform for ecommerce in 2026. Compare top tools for data, automation, personalization, and deliverability.
Email marketing
Use SMS to win back email subscribersDec 11, 2025
Learn how to use Klaviyo SMS, segmentation, and hybrid flows to re-engage lapsed email subscribers, boost deliverability, and drive higher retention.
Plan big wins with our 2026: Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2026: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
A marketer’s guide to SMS short code lookupsJan 9, 2026
Learn how to perform a short code lookup, check availability, and register SMS short codes for your marketing campaigns. Step-by-step guide for marketers.
SMS marketing
3 best SMS marketing platforms for 2026Dec 12, 2025
Looking for the best SMS marketing tools? See the top 3 platforms for 2026 and learn how to choose the right one for segmentation, automation, and two-way messaging
SMS marketing
What the Texas SMS registration settlement meansNov 18, 2025
Marketers are right to be cautious right now. The Texas settlement has sparked more questions than clarity—but that’s exactly why taking a compliance-first approach still matters.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
11 Valentine’s Day marketing ideas for 2026Jan 7, 2026
Learn about 11 Valentine’s Day marketing ideas that can boost Q1 revenue and gather customer data to take you into the rest of the year.
Campaign strategy
Turn holiday shoppers into loyal customersDec 4, 2025
Learn 5 ways to turn new holiday shoppers into repeat buyers using personalization, seamless returns, targeted outreach, and AI-driven customer experiences.
Campaign strategy
Elements to include in a photography style guideDec 3, 2025
Learn what to include in your photography style guide to create consistent, on-brand visuals across your B2C marketing channels.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.