The biggest ecommerce holiday events of 2024
Discover the holidays that see the highest consumer spending on the ecommerce marketing calendar––year-round.
The Klaviyo Approach
Your owned marketing resource
Latest posts
Discover the most recent marketing insights.
Ecommerce industry
Sep 19, 2024
Explore our CPG ecommerce strategies for email and SMS marketing. Learn how customer journeys and targeted audiences can boost success. Get started today.
Joshua Ogunjiofor
11min read
Ecommerce industry
Sep 18, 2024
Learn how to approach email and SMS marketing for fashion ecommerce with tactics like targeted flows and storytelling to improve engagement and sales.
Sophia Lee
7min read
Email marketing
Sep 16, 2024
Explore key steps in developing a Black Friday & Cyber Monday email strategy. From segmentation to email cadence, learn tips on crafting high-converting campaigns for this BFCM season.
Milos Lepotic
14min read
Success stories
Read how brands are achieving their biggest milestones.
Success stories
10 expert BFCM marketing tips for 2024Aug 16, 2024
Boost your BFCM success with our top email and SMS marketing tips. Learn best practices to maximize engagement and sales this Black Friday and Cyber Monday season.
Mae Rice
8min read
Success stories
Deliver what customers want with predictive analyticsJul 31, 2024
Predictive analytics provide vital insights for marketing channels like email. Learn how strategies like customer targeting and personalization drive retention.
Emma Stenhouse
6min read
Success stories
Q&A: Inside Helen of Troy's switch to KlaviyoJul 24, 2024
We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP—and why they’re glad they did it.
Mae Rice
10min read
Klaviyo helped us scale and find more and more ways to get in touch with our buyers, without getting overly promotional and still leaning into that premium brand lens.
Renee Halvorsen
CMO, Marine Layer
Compare your industry performance data
Download our 2024 global benchmark report by vertical, complete with tips and tricks for how to improve your performance.
Email marketing
Everything you need to know about what it takes to craft an effective email marketing strategy.
Email marketing
4 CPG ecommerce strategiesSep 19, 2024
Explore our CPG ecommerce strategies for email and SMS marketing. Learn how customer journeys and targeted audiences can boost success. Get started today.
Joshua Ogunjiofor
11min read
Email marketing
The state of email and SMS for health and beautySep 18, 2024
Learn how to approach email and SMS marketing for fashion ecommerce with tactics like targeted flows and storytelling to improve engagement and sales.
Sophia Lee
7min read
Email marketing
Build a solid BFCM strategy in 10 stepsSep 16, 2024
Explore key steps in developing a Black Friday & Cyber Monday email strategy. From segmentation to email cadence, learn tips on crafting high-converting campaigns for this BFCM season.
Milos Lepotic
14min read
SMS marketing
Text message marketing is here to stay. Find out how to do it right.
SMS marketing
4 CPG ecommerce strategiesSep 19, 2024
Explore our CPG ecommerce strategies for email and SMS marketing. Learn how customer journeys and targeted audiences can boost success. Get started today.
Joshua Ogunjiofor
11min read
SMS marketing
The state of email and SMS for health and beautySep 18, 2024
Learn how to approach email and SMS marketing for fashion ecommerce with tactics like targeted flows and storytelling to improve engagement and sales.
Sophia Lee
7min read
SMS marketing
Build a solid BFCM strategy in 10 stepsSep 16, 2024
Explore key steps in developing a Black Friday & Cyber Monday email strategy. From segmentation to email cadence, learn tips on crafting high-converting campaigns for this BFCM season.
Milos Lepotic
14min read
Related content
Looking for more? Check out other resources to grow your business.
How to meet Google and Yahoo’s email sender requirements in 2024
Don’t leave marketing dollars on the table by accidentally letting your emails land in spam.