atoms_skipButton_skipContent

The Klaviyo Approach

Your owned marketing resource

Latest articles

Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
View all posts
Apr 29, 2025
Amping up your order confirmation emails

See real order confirmation email examples, plus expert tips and best practices to help you boost engagement and build customer trust.

Apr 29, 2025
Effective SMS marketing strategy for all

Discover effective SMS marketing strategies, and ideas to improve ROI in 2025. Learn why SMS matters and how to build a winning SMS strategy.

Apr 29, 2025
SMS marketing campaigns: 9 effective steps

Learn how to create high-converting SMS marketing campaigns in 9 simple steps. Drive engagement, boost sales, and maximize ROI with proven strategies.

Email marketing best practices

Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
View category
Email marketing
Apr 29, 2025
Amping up your order confirmation emails

See real order confirmation email examples, plus expert tips and best practices to help you boost engagement and build customer trust.

Email marketing
Apr 28, 2025
Abandoned cart email best practices

Bring shoppers back with these 12 abandoned cart email best practices and examples from klaviyo users. Refine your abandoned cart flow with Klaviyo.

Email marketing
Apr 24, 2025
Transactional emails matter: examples + deliverability tips

Learn what transactional emails are, why they matter, and how to send them. Explore key types, how to create and automate them, and what sets them apart from marketing emails.

Plan big wins with our 2025 Marketing Campaign Calendar

We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.

SMS marketing best practices

Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
View category
SMS marketing
Apr 29, 2025
Effective SMS marketing strategy for all

Discover effective SMS marketing strategies, and ideas to improve ROI in 2025. Learn why SMS matters and how to build a winning SMS strategy.

SMS marketing
Apr 29, 2025
SMS marketing campaigns: 9 effective steps

Learn how to create high-converting SMS marketing campaigns in 9 simple steps. Drive engagement, boost sales, and maximize ROI with proven strategies.

SMS marketing
Mar 27, 2025
Your guide to conversational SMS

Learn how to use conversational SMS features and strategies to enhance customer engagement and boost sales with personalized, automated messaging.

Campaign strategy best practices

B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
View category
Campaign strategy
Feb 28, 2025
Omnichannel marketing strategies for 2025

Omnichannel marketing ensures a seamless customer experience across all touchpoints. Learn how to create a cohesive strategy for better engagement and sales.

The strategies that defined BFCM 2024

Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.

8 New Year’s marketing ideas & examples

New Year’s email and SMS marketing helps you connect with customers during the festivities. Learn how these ideas can elevate your seasonal marketing efforts.

Research, benchmarks and strategic guides

Explore Klaviyo's library of resources to help you build smarter digital relationships