A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
The Klaviyo Approach
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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Artificial intelligence
Nov 3, 2025
Learn how to use MCP servers to automate, optimize, and personalize your BFCM campaigns. See real-world examples of brands using server-side data to boost performance and drive more sales with Klaviyo.
For developers
Oct 30, 2025
EcomHack.AI 2025 showcased cutting-edge AI innovations transforming ecommerce. Explore the winners, insights, and Klaviyo’s vision for the future.
Campaign strategy
Oct 29, 2025
Your step-by-step BFCM plan for WhatsApp success. Grow your list, send smarter messages, and turn conversations into conversions.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
7 Hanukkah marketing ideas for 2025Oct 28, 2025
Celebrate the Festival of Lights with 7 Hanukkah marketing ideas to boost sales, engage customers, and honor tradition through quizzes, gifts, and giving back.
Email marketing
Guide to customer journey automationOct 9, 2025
Unlock the power of customer journey mapping to boost email revenue. See how mapping every touchpoint builds loyalty, retention, and lasting growth.
Email marketing
How to adapt to Gmail's latest updatesSep 30, 2025
Gmail’s new updates are here: see what changed, why it matters, and how marketers can adapt ahead of BFCM.
Plan big wins with our 2025 Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
How to choose the right SMS providerOct 28, 2025
Discover 6 key factors to choose the best SMS marketing platform covering integrations, compliance, AI, and pricing to power smarter customer journeys.
SMS marketing
6 SMS marketing use cases & why they workSep 18, 2025
Explore real-world SMS marketing examples and use cases to enhance customer engagement. Learn how businesses leverage SMS for promotions, reminders, and more.
SMS marketing
Your guide to conversational SMSSep 18, 2025
Learn how to use conversational SMS features and strategies to enhance customer engagement and boost sales with personalized, automated messaging.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
The 4 week BFCM Whatsapp blueprintOct 29, 2025
Your step-by-step BFCM plan for WhatsApp success. Grow your list, send smarter messages, and turn conversations into conversions.
Campaign strategy
8 WhatsApp marketing best practicesOct 29, 2025
Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.
Campaign strategy
WhatsApp marketing software: what to look forOct 29, 2025
Discover the to look for in WhatsApp marketing software, from consent management, automated bulk messaging, segmentation, analytics and customer service.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.