The biggest ecommerce holiday events of 2024
Discover the holidays that see the highest consumer spending on the ecommerce marketing calendar––year-round.
The Klaviyo Approach
Your owned marketing resource
Latest posts
Discover the most recent marketing insights.
SMS marketing
Jul 25, 2024
There are many ways to engage in targeted segmentation for your sms lists. Learn how groupings like VIP subscribers and high intent shoppers can drive conversions.
Savannah Mazola
6min read
Email marketing
Jul 24, 2024
Discover the benefits of email marketing. From personalized communication to enhanced brand awareness, learn about the advantages of email marketing today.
Vivek Shankar
8min read
Ecommerce industry
Jul 24, 2024
We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP—and why they’re glad they did it.
Mae Rice
10min read
Success stories
Read how brands are achieving their biggest milestones.
Success stories
Q&A: Inside Helen of Troy's switch to KlaviyoJul 24, 2024
We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP—and why they’re glad they did it.
Mae Rice
10min read
Success stories
How Wimp Decaf built with Klaviyo from Day 1Jul 18, 2024
Learn how a decaf coffee startup leveraged Klaviyo to kick-start its business in this diary-style blog post, updated monthly.
Mae Rice
6min read
Success stories
3 successful SMS & email segmentation use casesApr 23, 2024
Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced SMS and email segmentation and marketing strategies to boost sales growth.
Tiff Regaudie
7min read
Klaviyo helped us scale and find more and more ways to get in touch with our buyers, without getting overly promotional and still leaning into that premium brand lens.
Renee Halvorsen
CMO, Marine Layer
Compare your industry performance data
Download our 2024 global benchmark report by vertical, complete with tips and tricks for how to improve your performance.
Email marketing
Everything you need to know about what it takes to craft an effective email marketing strategy.
Email marketing
8 benefits of email marketing in 2024Jul 24, 2024
Discover the benefits of email marketing. From personalized communication to enhanced brand awareness, learn about the advantages of email marketing today.
Vivek Shankar
8min read
Email marketing
Q&A: Inside Helen of Troy's switch to KlaviyoJul 24, 2024
We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP—and why they’re glad they did it.
Mae Rice
10min read
Email marketing
How to design effective marketing emailsJul 23, 2024
Discover effective email design best practices. From A/B testing to accessibility and mobile first design, these tips will help enhance your email campaigns.
Peyton Fox
14min read
SMS marketing
Text message marketing is here to stay. Find out how to do it right.
SMS marketing
9 SMS segments to set up yesterdayJul 25, 2024
There are many ways to engage in targeted segmentation for your sms lists. Learn how groupings like VIP subscribers and high intent shoppers can drive conversions.
Savannah Mazola
6min read
SMS marketing
Q&A: Inside Helen of Troy's switch to KlaviyoJul 24, 2024
We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP—and why they’re glad they did it.
Mae Rice
10min read
SMS marketing
BFCM omnichannel tactics to drive salesJul 23, 2024
Our omnichannel marketing strategies for black friday and cyber monday are very effective. Learn how factors like social proof and testing can increase revenue.
Annie McGreevy
10min read
Related content
Looking for more? Check out other resources to grow your business.
How to meet Google and Yahoo’s email sender requirements in 2024
Don’t leave marketing dollars on the table by accidentally letting your emails land in spam.