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BFCM + peak season

Turn one-time BFCM buyers into repeat customers

Turn one-time BFCM deal buyers into repeat, full-price customers.

Ashley Ismailovski — Director of Email Marketing, SmartSites
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BFCM brings in a wave of first-time, discount-driven buyers who often never come back. I want to implement a flow that fixes that. Define the segment (first purchase during the BFCM window, no prior orders), the ideal timing for a second-purchase nudge based on my typical time to second order, and an offer ladder that leans on value and product education before resorting to another discount. Map the messages, tell me which products to cross-sell based on what they bought, and name the retention metric I should watch to know it's working.
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